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Issue Date
Title
Author(s)
2017
The Impact of Perceived Effectiveness of Celebrity Endorsement on Perceived Brand Personality
Dissanayake, D.M.R.
;
Weerasiri, R.A.S.
2017
Influence of Celebrity Worship Motives on Perceived Brand Evaluation of Endorsed-Brand,
Dissanayake, D.M.R.
;
Ismail, N.
;
Pahlevan Sharif, S.
2017
Consumer Perception and Behavioral Patterns onNutritional Food Consumption of Urban and Suburban Segments of Sri Lanka: A Decisional Analysis to Case –Related Implications
Liyanage, P.W.
;
Dissanayake, D.M.R.
2017
Brand Differentiation in Industrial Sector Context: Empirical Review and Case Evidences in Sri Lanka
Munasinghe, A.
;
Dissanayake, D.M.R.
2017
Perceived effectiveness of celebrity endorsement on Perceived Brand Evaluation in the Scope of Services Sector: A Review Paper
Koththagoda, K.C.
;
Dissanayake, D.M.R.
Discover
Author
1
Ismail, N.
1
Koththagoda, K.C.
1
Liyanage, P.W.
1
Munasinghe, A.
1
Pahlevan Sharif, S.
1
Weerasiri, R.A.S.
Subject
1
Expertness
1
Healthy Life Style
1
Industrial Products
1
Nutritional Food Consumption
1
Perceived Brand
1
Perceived Brand Evaluation
1
Perceived brand personality
1
Perceived Effectiveness of Celebr...
1
Services Sector
1
Trustworthiness
.
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