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Results 1-10 of 13 (Search time: 0.002 seconds).
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Issue Date
Title
Author(s)
2015
Building Brand Equity through Integrated Business Model: A Case of Cable Brand in Sri Lanka
Dissanayake, D.M.R.
2011
Antecedents of Customer Base Brand Equity: Empirical Evidence from Beer Industry in Sri Lanka
Wanninayake, W.M.C.B.
;
Chovancova, M.
2016
Impact of Perceived Service Quality on the Key Sources of Brand Equity: A Study among Tourist Hotels in East Coast of Sri Lanka
Hilal, M.I.M.
;
Mubarak, K.M.
;
Gunapalan, S.
2016
Consumer Perception and Purchasing Decision towards Dairy Product
Ishanka, H.G.
;
Perera, G.N.R.
2016
Potential of Tea Tourism in Sri Lanka: A Review of Managerial Implications and Research Directions
Koththagoda, K.C.
;
Dissanayake, D.M.R.
2017
The Impact of Brand Equity on Consumer Purchase Intention: Special Reference to Lifebuoy Soap
Fernando, K.W.N.P.
;
Weerasiri, R.A.S.
2017
Impact of Merchandising on Maintaining the Long Term Relationship With The Retailer (With Special Reference to Apparel Sector)
Madhushani, A.B.N.
;
Ubayachandra, E.G.
2017
The Impact of Brand Equity towards the Brand Loyalty with Special Reference to Hotel Industry in Sri Lanka
Keerthisoma, S.U.
;
Bandara, B.S.S.U.
2017
V: A TWIST IN THE TALE OF A BRAND
Kar, S.K.
;
Samantarai, M.
2017
Impact of Brand Equity towards Purchase Intention: With Special Reference to Comfort Fabric Conditioner Brand in Sri Lanka
Dissanayake, Y.M.H.R.K.
;
Fernando, P.M.P.
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Author
3
Dissanayake, D.M.R.
2
Hilal, M.I.M.
2
Koththagoda, K.C.
1
Bandara, B.S.S.U.
1
Chovancova, M.
1
Dissanayake, Y.M.H.R.K.
1
Fernando, K.W.N.P.
1
Fernando, P.M.P.
1
Gunapalan, S.
1
Gunawardane, N.
.
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Subject
3
Sri Lanka
2
Brand Association
2
Brand loyalty
2
Perceived Quality
2
Purchase Intention
2
Tea Tourism
1
4P’S (Price, Place, Product and P...
1
Beer Industry
1
Brand Awareness
1
Brand awareness
.
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Date issued
6
2017
5
2016
1
2011
1
2015