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Issue Date	Title	Author(s)
2020	Employees of different generations and their motivations: Do they differ?	Wijethunga, S. N.; Razik, R.
2020	Impact of Electronic Word of Mouth on Consumer Purchase Intention in Fast Food Industry: A Conceptual Review with Special Reference to Facebook Users	Shashikala, E. D. T.; Thilina, D. K.
2020	Impact of Social Media Advertising on Consumer Buying Behavior: With Special Reference to Fast Fashion Industry	Bandara, D. M. D.
2020	Role of Event Marketing in developing Brand Trust and Brand Loyalty: with Special Reference to the Mobile Telecommunication Industry in Sri Lanka	Gunawardane, W. A. D. N. R.
2020	A Conceptual Review on Motivations of Consumers towards Co- Creation related to New Product Development	Guruge, M. C. B
2020	Brand Romance; An Upright Predictor of Brand Loyalty in Mobile Phone Market, based on University Academics in Sri Lanka	Bandara, K. B. U. T. K
2020	The Impact of Social Media Marketing on Purchase Intention of Connected Consumers: A Study Based on Natural Ingredient-Based Personal Care Products	Subasinghe, U.; Weerasiri, R. A. S.
2020	Application of Artificial Intelligence in Marketing Mix: A Conceptual Review	Nanayakkara, N. W. O. K. D. S. P.
2020	Social Media Marketing: A Literature review on Consumer Products	Siriwardana, A.
2020	Impact of Cultural Values on Impulsive Buying Behavior in Fast Moving Consumer Goods in Sri Lanka – Concept Paper	Wijesekara, T.; Tennakoon, T. M. A. P.; Thisura, W. A. P.; Hidellarachchi, K. A.; Jayasuriya, N. A.