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Results 11-20 of 316 (Search time: 0.002 seconds).
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Issue DateTitleAuthor(s)
2017Celebrity Endorsement and Consumer Buying Intention With Relation to the Television Advertisement for PerfumesPriyankara, R.; Weerasiri, S.; Dissanayaka, R.; Jinadasa, M.
2017Antecedents of Export Performance of Small and Medium Scale Enterprises (SMEs) In Sri Lanka: The Role of Entrepreneur Behavior and Experience and the Moderation Role of Industry ContextMudalige, D.M.
2017The Role of Social Commerce on Consumer Decisions: A Theoretical FoundationHettiarachchi, H.A.H.; Wickramasinghe, C.N.; Ranathunga, S.
2017Theoretical structure of a tourism focused CGE model for measuring the economic impact of an economyFernando, Sriyantha.
2017Impact of the Promotion Tools on the Brand Loyalty in Relevance to Anchor Newdale Flavoured Milk in the Context of Western Province,Balakrishnan, G.P.; Ubayachandra, E.G.
2017A study of the Factors influencing on the Selection of Casual Dining Restaurants in Colombo City.Luckshani, H.D.T.T.; Weerasiri, R.A.S.
2017Study on Purchasing Intention of Smart Phone Market in Sri Lanka (With Special Reference to University Undergraduates).Madushani, R.H.S.; Ubayachandra, E.G.
2017The Impact of Retail Store Atmospherics on Impulsive Buying Behavior with Special Reference to Modern Trade Context.Abeysekara, A.W.A.T.D.; Abeysekara, A.W.A.T.D.
2017A Study on Impact of Social Media Marketing Of Fashion Retailer Brands in Sri Lanka on Customer Purchase Intention.Wijegunawardhana, S.M.; Weerasiri, R.A.S.
2017Impact of Celebrity Endorsement on Consumer Buying Behavior: With Special Reference to Telecommunication Sector in Sri LankaKavindya, M.D.A.; Weerasiri, R.A.S.

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