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Results 1-10 of 15 (Search time: 0.002 seconds).
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Issue Date
Title
Author(s)
2016
Consumer Perception and Purchasing Decision towards Dairy Product
Ishanka, H.G.
;
Perera, G.N.R.
2015
Impact of Entrepreneurial Networks on the Business Success of Small Enterprises
Perera, G.N.R.
2016
Determinants of Switching Behavior of Mobile Service Users: With Reference to Students of the State Universities in Sri Lanka
Kumarasiri, C.J.
;
Perera, G.N.R.
2016
Impact of Visual Merchandising on Consumer Impulse Buying Behavior: With Special Reference to Modern Trade Sector in Sri Lanka
Wijegunarathne, K.V.D.J.K.B.
;
Perera, G.N.R.
2016
The Impact of Sales Promotions on Consumer Buying Behavior - With Special Reference to the Mobile Telecommunication Industry in Sri Lanka.
Madushanka, W.A.I.
;
Perera, G.N.R.
2016
Factors Impact on Buying Behavior towards Luxury Fashion Products among Millennial Generation.
Perera, K.R.T.
;
Perera, G.N.R.
2016
Factors Affecting for Consumer Switching Behavior from Toilet Soap to Face Wash in Sri Lanka.
Senavirathna, W.S.M.S.
;
Perera, G.N.R.
2016
The Impact of Store Atmospherics on Purchasing Intention with Reference to Retail Fashion Outlet.
Madushani, J.
;
Perera, G.N.R.
2016
Study on Customer Based Brand Equity of Munchee Lemon Puff Brand with Special Reference to Wattala Area.
Attanayake, N.I.
;
Perera, G.N.R.
2017
How far Marketing Strategies followed by the Supermarkets will Impact on a Consumer to be loyal for a specific Super Market chain in Sri Lanka
Jayasinghe, B.D.
;
Perera, G.N.R.
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Author
1
Ranwala, R.M.N.H.
1
Senavirathna, W.S.M.S.
1
Thushani, P.M.
1
Weerakoon, C.E.
1
Wijegunarathne, K.V.D.J.K.B.
.
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Brand awareness
2
Business Success
2
Social media
2
Social media functions
1
4P’S (Price, Place, Product and P...
1
Above the line advertising
1
Brand association
1
Brand Equity
1
Brand loyalty
1
Brand loyalty.
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Date issued
8
2016
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2017
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2015