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Please use this identifier to cite or link to this item: http://repository.kln.ac.lk/handle/123456789/13588
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dc.contributor.authorAriyarathna, D.H.L.
dc.contributor.authorAyesha, D.H.P.
dc.contributor.authorHettiarachchi, H.A.M.D.
dc.contributor.authorKumara, K.M.D.P.
dc.contributor.authorKumari, W.G.H.K.
dc.contributor.authorNimesha, M.A.
dc.contributor.authorSamanthika, S.V.G.M.
dc.contributor.authorSenevirathna, S.M.A.P.
dc.date.accessioned2016-06-17T08:55:34Z
dc.date.available2016-06-17T08:55:34Z
dc.date.issued2015
dc.identifier.citationAriyarathna, D.H.L., Ayesha, D.H.P., Hettiarachchi, H.A.M.D., Kumara, K.M.D.P., Kumari, W.G.H.K., Nimesha, M.A., Samanthika, S.V.G.M. and Senevirathna, S.M.A.P. 2015. Customer Brand Awareness on Professional Educational Institutions in Sri Lanka. In Proceedings of the 2nd Undergraduate Symposium on Contemporary Management and Theory. Department of Commerce and Financial Management, Faculty of Commerce and Management, University of Kelaniya. pp 117-129.en_US
dc.identifier.isbn978-955-4563-49-0
dc.identifier.urihttp://repository.kln.ac.lk/handle/123456789/13588
dc.description.abstractThe main objective of this research is to enhance understanding of customer brand awareness on professional courses in Sri Lanka. On the other hand increase student knowledge for the brand awareness on professional course. Information gathered using secondary sources such as articles, journals. In this research data are collected from eight articles. Most researcher discussed brand awareness with brand equity. Customer brand awareness variables have intermediate relationship and the results provide partial support for the brand equity being far more significant than awareness-related determinant.en_US
dc.language.isoenen_US
dc.publisherDepartment of Commerce and Financial Management, Faculty of Commerce and Management Studies, University of Kelaniyaen_US
dc.subjectBrand awarenessen_US
dc.subjectBrand equityen_US
dc.subjectProfessional educationen_US
dc.titleCustomer Brand Awareness on Professional Educational Institutions in Sri Lankaen_US
dc.typeArticleen_US
Appears in Collections:2nd - 2015

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