Visitor Characteristics and Perceptions: Case of Horton Plains National Park In Sri Lanka

Abstract

The aim of this study was to find out visitor characteristics and satisfaction and perceptions of visitors, because park management requires a knowledge of what tourists demand in order that these resources can be optimized. A visitor survey was carried out in Horton Plains National Park (HPNP) to get knowledge on visitor characteristics, satisfaction and their perceptions. The results allowed differentiation of two major types of visitors: generalists and eco-tourists. The visitor survey results imply that HPNP may be the popular tourism destinations for both local and foreign visitors. Majority of foreign visitors (above 50%) are Europeans and majority of local visitors (above 40%) are from the western province. Both local and foreign visitors visit HPNP to see World's End. Generally the satisfaction level among local and foreign visitors at the national park is satisfactory. The majority of visitors are interested in participate in more recreational activities which are not available to have a diverse visitor experience at the park. Some of these visitor services/facilities could be implemented as ecotourism concessions through public-private partnerships. Local visitors mentioned that the tour is worth than that they paid for permits although foreign visitors felt it was not worth what they paid. Marketing of HPNP is not at a satisfactory level and visitors are mainly aware of HPNP from their friends and relatives. This study recommends to Sri Lanka government how to utilize the existing potential in developing ecotourism and maximize the quality of visitor experience at HPNP.