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Issue Date
Title
Author(s)
2017
Investigate the influence of In-Store atmosphere on Customer Patronage Intention towards Supermarkets in Western Province.
Fernando, D.V.M.
;
Wanninayake, W.M.C.B.
2017
The Impact of Brand Equity on Purchase Intention: With Special Reference to Male Skincare Market in Sri Lanka.
Damayanthi, W.A.I.
;
Wanninayake, W.M.C.B.
2017
The Impact of Advertising Appeals on Purchase Intention: With Special Reference to TV Advertising Appeals of Mobile Internet Packages
Perera, W.A.C.T.
;
Wanninayake, W.M.C.B.
2017
The Impact of Packaging on Purchasing Decision with Special Reference to Dairy Brands in Sri Lanka
Subothini, S.
;
Wanninayake, W.M.C.B.
2017
The Impact of Brand Personality on Purchasing Intension: A Study on Passenger Car Market in Sri Lanka
Weerasinghe, K.G.S.K.
;
Wanninayake, W.M.C.B.
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Author
1
Damayanthi, W.A.I.
1
Fernando, D.V.M.
1
Perera, W.A.C.T.
1
Subothini, S.
1
Weerasinghe, K.G.S.K.
Subject
2
Brand personality
2
Purchase Intention
1
Advertising Appeals
1
Brand equity
1
Customer patronage intentions
1
Emotional Appeal
1
In-store atmosphere
1
Mobile Internet Packages
1
Packaging
1
Passenger car market
.
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