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Results 1-10 of 11 (Search time: 0.003 seconds).
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Issue Date
Title
Author(s)
2016
The Effect of Brand Image on Men’s Purchasing Intention; With Special Reference to Sportswear Products in Sri Lanka.
Chathuranaga, A.A.D.K.
;
Bandara, B.S.S.U.
2016
Impact of Celebrity Endorsement towards Brand Equity: With Special Reference to Carbonated Soft Drinks Brands.
Costa, M.P.C.
;
Bandara, B.S.S.U.
2016
The Impact of Celebrity Endorsement on Consumer Purchasing Intention .
Senarathne, B.G.S.
;
Bandara, B.S.S.U.
2017
Factors Impact on Brand Loyalty with Special Reference to the FMCG Sector in Sri Lanka
Dulanthi, K.K.D.R.
;
Bandara, B.S.S.U.
2017
Service Quality and Patients’ Satisfaction (With Special Reference to Hemas Capital Hospital (Pvt) Ltd Thalawathugoda
Kumara, Y.P.D.
;
Bandara, B.S.S.U.
2017
The Impact of Brand Equity towards the Brand Loyalty with Special Reference to Hotel Industry in Sri Lanka
Keerthisoma, S.U.
;
Bandara, B.S.S.U.
2017
The effect of green brand image on the behavioral intentions of the customers with special reference to the hotel industry in Sri Lanka.
Perera, W.S.M.
;
Bandara, B.S.S.U.
2017
The Impact of Consumers’ Belief Factors Affecting on Attitude towards Online Advertising.
Katukurunda, S.G.
;
Bandara, B.S.S.U.
2017
An Investigation of Factors Influencing Customer Purchase Intention of FMCG Products with Special Reference to Growing Up Milk Powder.
Weerakkody, S.A.A.
;
Bandara, B.S.S.U.
2017
The Impact of Product Portfolio Composition on Corporate Brand in FMCG Industry; with Special Reference to Sri Lanka
Dias, K.M.G.M.H.
;
Bandara, B.S.S.U.
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Author
1
Senarathne, B.G.S.
1
Weerakkody, S.A.A.
.
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Brand loyalty
2
Celebrity Endorsement
2
purchasing intention
1
Affective Image
1
Attitude
1
Attractiveness
1
Behavioural Intentions
1
Belief factors
1
Brand Equity
1
Brand equity
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Date issued
8
2017
3
2016
Has File(s)
11
true