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Results 1-10 of 14 (Search time: 0.001 seconds).
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Issue DateTitleAuthor(s)
2016Employer Branding and its Impact on Developing Sales Force Commitment in Pharmaceutical Industry in Sri LankaJayawardene, M.U.; Wanninayake, W.M.C.B.
2016The Impact of After Sales Service Quality on Customer Brand Loyalty: With Special Reference to Construction Machinery Industry in Sri LankaPushpakumara, J.; Wanninayake, W.M.C.B.
2016The Relationship between Emotional Appeal Advertisement and Brand Trust: A study in Private Sector Commercial Banks in Sri LankaMutugala, J.; Wanninayake, W.M.C.B.
2017Investigate the influence of In-Store atmosphere on Customer Patronage Intention towards Supermarkets in Western Province.Fernando, D.V.M.; Wanninayake, W.M.C.B.
2017The Impact of Brand Equity on Purchase Intention: With Special Reference to Male Skincare Market in Sri Lanka.Damayanthi, W.A.I.; Wanninayake, W.M.C.B.
2016Study on Association in between Store Personality and Consumer Brand Loyalty (with especial reference to Fashion Retail industry in Sri Lanka).Peramuna, N.D.; Wanninayake, W.M.C.B.
2016The Impact Of E- Service Quality on Creating Brand Loyalty in Telecommunication Services: in The Case of Dialog Axiata PLC.Sewwandi, W.A.T.; Wanninayake, W.M.C.B.
2016The impact of celebrity endorsement on purchasing intention with special reference to malted milk powder market in Sri Lanka.Ranasinghe, R.A.C.P.; Wanninayake, W.M.C.B.
2016The impact of Brand Equity on Purchasing Intention with special reference to the Skin Care Brands in Sri Lanka.Lakshi, Erandi. W.P.; Wanninayake, W.M.C.B.
2016The Impact of Brand Personality on Customer Buying Intention: In the Case of Charles & Keith Brand in Sri Lanka.Wijerathne, W.P.T.U.P.; Wanninayake, W.M.C.B.