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Issue Date
Title
Author(s)
2020
Tourists’ Destination Loyalty is leading for Perceived Sustainable Tourism (Reference to Tourists’ Cultural Destinations in Sri Lanka)
Udurawana, Y.M.W.G.P.K.
;
Wanninayake, W.M.C.B.
;
Laksiri, W.M.R.
;
Puwanenthiren, P.
2021
Impact of Social Media Influencers on Consumer Brand Relationship and Online Purchase Intention: A Conceptual Review
Jayasinghe, D.T.
;
Wanninayake, W.M.C.B.
2021
Technology Orientation and its Impact on Consumer Brand Equity with Mediating Effect of Innovation and Moderating Effect of Technological Readiness: With Reference to Modern Trade Industry in Colombo, Sri Lanka
Liyanage, O.N.N.
;
Wanninayake, W.M.C.B.
;
Wickramasinghe, C.N.
2021
Impact of Social Media eWoM on Purchasing Intention of Sri Lankan Fast Food Restaurants Industry: A Study among Facebook Users
Wijesinghe, M. P.
;
Wanninayake, W.M.C.B.
2021
Impact of Social Media Influencers on Consumer Brand Relationship of Branded Fashion in SL with Moderating Role of Consumer Innovativeness
Jayasinghe, Darshana T.
;
Wanninayake, W.M.C.B.
2021
Impact of Corporate Brand Identity on Customer Store Loyalty towards Retail Fashion Industry in Western Province of Sri Lanka. The Mediating Effect of Brand Citizenship Behavior
Hansamali, Teshala
;
Wanninayake, W.M.C.B.
2021
Impact of Brand Crisis on Brand Avoidance with the Mediating Effect of Brand Love in Telecommunication Industry with Special Reference to Western Province, Sri Lanka
Dabare, P.U.I.
;
Wanninayake, W.M.C.B.
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Author
1
Dabare, P.U.I.
1
Hansamali, Teshala
1
Jayasinghe, D.T.
1
Jayasinghe, Darshana T.
1
Laksiri, W.M.R.
1
Liyanage, O.N.N.
1
Puwanenthiren, P.
1
Udurawana, Y.M.W.G.P.K.
1
Wickramasinghe, C.N.
1
Wijesinghe, M. P.
.
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Subject
1
: eWOM, Fast Food Restaurants, Pu...
1
Brand Avoidance, Brand Crisis, Br...
1
Brand Citizenship Behavior, Corpo...
1
Branded Fashion Retail, Consumer ...
1
Consumer brand equity, Innovation...
1
Consumer brand relationship, Infl...
1
Tourists’ Destination Loyalty, Su...
Date issued
6
2021
1
2020
Has File(s)
7
true