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Issue Date	Title	Author(s)
2016	The Impact of Social Media on Brand Image: A Study of Higher Education Industry in Sri Lanka	Fernando, S.R.C.; Wijesundara, C.B.
2016	A Study on The Factors Influence on Buying Intention of Life Insurance (with Special Reference to Colombo and Gampaha Districts in Sri Lanka) .	Fernando, M. R. L.; Wijesundara, C.B.
2016	The Impact of Product Package Elements on Consumer Purchase Decision with Specific Reference to Dairy Food Product Industry in Sri Lanka.	Marasingha, M.P.C.H.K.; Herath, Renuka.
2016	A Study on Impact of Building Brand Awareness of Fashion Retailer Brands Using Social Media in Sri Lanka	Madusanka, K.A.D.; Gayathree, D.A.P.G.K.
2016	An Analysis on Sustainable Tourism Development in Sri Lanka (A study based on Stakeholders’ Attitudes and Actions).	Amzal, A.A.M.; Wijesundara, C.B.
2016	The Impact of Celebrity Endorsements on Customer Buying Intentions of the Sri Lankan Malted Milk Powder Market.	Chandrasiri, N.A.S.S.; Gayathree, D.A.G.P.K.
2016	Factors Affecting on Consumer Attitude towards Mobile Advertising: with Special Reference to Fast Food Industry	Chathurangee, Upeshika.K.L.; Wijesundara, C.B.
2016	The Influence of Sales Promotional Strategies of Savings Accounts Influence on Brand Loyalty in the Banking Industry.	Weerasinghe, C.S.; Herath, Renuka.
2016	The Nexus between Employee Induction and Job Satisfaction: A Case of Executive Level Employees in Ceylon Tea Services PLC	Rebecca, E.; Bandara, M.M.M.; Weeresinghe, T.D.; de Alwis, A.C.