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Issue Date	Title	Author(s)
2016	Effect of Advertising Appeals on Impulsive Buying Behavior (With Special Reference to Anchor Newdale in Modern Trade Context)	Ekanayake, I.; Wanninayake, W.M.C.B.
2017	The Impact of Advertising Appeals on Purchase Intention: With Special Reference to TV Advertising Appeals of Mobile Internet Packages	Perera, W.A.C.T.; Wanninayake, W.M.C.B.
2017	The Impact of Packaging on Purchasing Decision with Special Reference to Dairy Brands in Sri Lanka	Subothini, S.; Wanninayake, W.M.C.B.
2017	The Impact of Brand Personality on Purchasing Intension: A Study on Passenger Car Market in Sri Lanka	Weerasinghe, K.G.S.K.; Wanninayake, W.M.C.B.
2020	Tourists’ Destination Loyalty is leading for Perceived Sustainable Tourism (Reference to Tourists’ Cultural Destinations in Sri Lanka)	Udurawana, Y.M.W.G.P.K.; Wanninayake, W.M.C.B.; Laksiri, W.M.R.; Puwanenthiren, P.
2021	Impact of Social Media Influencers on Consumer Brand Relationship and Online Purchase Intention: A Conceptual Review	Jayasinghe, D.T.; Wanninayake, W.M.C.B.
2021	Technology Orientation and its Impact on Consumer Brand Equity with Mediating Effect of Innovation and Moderating Effect of Technological Readiness: With Reference to Modern Trade Industry in Colombo, Sri Lanka	Liyanage, O.N.N.; Wanninayake, W.M.C.B.; Wickramasinghe, C.N.
2021	Impact of Social Media eWoM on Purchasing Intention of Sri Lankan Fast Food Restaurants Industry: A Study among Facebook Users	Wijesinghe, M. P.; Wanninayake, W.M.C.B.
2021	Impact of Social Media Influencers on Consumer Brand Relationship of Branded Fashion in SL with Moderating Role of Consumer Innovativeness	Jayasinghe, Darshana T.; Wanninayake, W.M.C.B.
2021	Impact of Corporate Brand Identity on Customer Store Loyalty towards Retail Fashion Industry in Western Province of Sri Lanka. The Mediating Effect of Brand Citizenship Behavior	Hansamali, Teshala; Wanninayake, W.M.C.B.