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Issue DateTitleAuthor(s)
2016Empirical Study on the Impact of Celebrity Endorsement on Purchasing Decision in Cosmetics and Personal Care Products IndustryMunasinghe, U.; Weerasiri, S.
2015Relationship between Celebrity Endorsement and Brand Attitude: With Reference to Financial Services Sector Brands in Sri LankaDissanayake, D.M.R.; Ismail, N.
2016Impact of Celebrity Endorsement towards Brand Equity: With Special Reference to Carbonated Soft Drinks Brands.Costa, M.P.C.; Bandara, B.S.S.U.
2016The Impact of Celebrity Endorsement on Consumer Purchasing Intention .Senarathne, B.G.S.; Bandara, B.S.S.U.
2017Impact of Celebrity Endorsement on Consumer Buying Behavior: With Special Reference to Telecommunication Sector in Sri LankaKavindya, M.D.A.; Weerasiri, R.A.S.
2017IMPACT OF CELEBRITY WORSHIP MOTIVES ON CUSTOMER BRAND RELATIONSHIP (CBR) BEHAVIOR TOWARDS SERVICE SECTOR ENDORSED BRANDS.Hossain, M.D.A.; Wasantha, H.L.N.; Dissanayake, D.M.R.
2016The Impact of Celebrity Endorsement on Brand Personality in Sri Lanka.Amarasighe, N.M.; Weerasiri , R.A.S.
2016The impact of celebrity endorsement toward brand image with special reference to men’s wear apparel in Sri LankaRashinda, Malshan.; Weerasiri, R.A.S.
2016The Impact of Celebrity Endorsements on Customer Buying Intentions of the Sri Lankan Malted Milk Powder Market.Chandrasiri, N.A.S.S.; Gayathree, D.A.G.P.K.
2017IMPACT OF CELEBRITY WORSHIP MOTIVES ON CUSTOMER BRAND RELATIONSHIP (CBR) BEHAVIOR TOWARDS SERVICE SECTOR ENDORSED BRANDSHossain, M.D.A.; Wasantha, H.L.N.; Dissanayake, D.M.R.

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