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Results 1-10 of 30 (Search time: 0.001 seconds).
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Issue DateTitleAuthor(s)
2017Impact of Store Image Dimensions on Retail Apparel Store Loyalty and Perceived Trust as a Moderation (A Study on Young Adults).Madushani, W. J. C.; Wanninayake, W. M. C. B.
2017The Impact of Brand Trust in Developing Brand Loyalty with special reference to Premium Apparel Brands in Sri LankaRanathunga, P. R. A. J. S.; Wanninayake, W. M. C. B.
2020Theoretical Linkage Between Self – Discrepancy States and Status ConsumptionPunchibandara, M. M. T; Wanninayake, W. M. C. B.; Shamil, M. M. M
2020Factors Evaluating the Toe Model of Geo-Information System Adoption by the Sports Authorities in Sri Lanka; An Exploratory Study to Develop a Service ModelHerath, H. M. B. I.; Wanninayake, W. M. C. B.
2022Impact of Visual Merchandising on Purchase Intention, the Mediating Effect of Store Image: with Special Reference to the Branded Fashion Retail Chain Western Province in Sri LankaHansika, S. H. P.; Wanninayake, W. M. C. B.
2022The Impact of Celebrity Endorsement on Purchase Intention of the Telecommunication Industry in Sri LankaAmalka, M. D. H.; Wanninayake, W. M. C. B.
2024The Impact of Sensory Branding Elements on Brand Loyalty through Brand Experience: Examining the Mediating Effect of Emotional Attachment with Special Reference to Luxury Beauty Shops in Colombo, Sri LankaWijewickrama, S. U.; Wanninayake, W. M. C. B.
2024The Impact of Sensory Marketing on Customer Purchasing Intention: Examining the Mediating Effect of Experiential Value with Special Reference to Franchised Fast Food Industry in Sri LankaSamarasiriwardena, S. Y.; Wanninayake, W. M. C. B.
2024Impact of Social Media Influencers on Online Fashion Apparel Purchasing Intention in relation to the Female Gen Y and Gen Z Consumers in Sri Lanka: Mediation Effect of CBR and Moderating effect of IT LiteracyFernando, T. M. D.; Wanninayake, W. M. C. B.
2024Impact of Sensory Marketing Tools on Consumer Impulsive Buying Behaviour in Franchise Fast Food Restaurant Industry in Western Province, Sri Lanka: Moderating Effect of Consumer Income LevelDeshanjana, B. A. G.; Wanninayake, W. M. C. B.

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