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Issue DateTitleAuthor(s)
2020Would Omnichannel Marketing Create Brand Experience and Generate Re-visit Intention of Fashion Store Brands in Sri LankaLiyanage, N. N.; Medis, L. A. P.; Karunarathne, W. V. A. D
2022Impact of Factors Effect on the Customer Purchase Intension on Carbonated Soft Drinks Market: Special Reference to Western Province in Sri LankaPiushan, H. A. D. D.; Medis, L. A. P.
2022The Impact of Celebrity Endorsement on Consumer Buying Behavior with Special Reference to Skin Care Products in Western Province of Sri LankaWeerasinghe, D. D. T. S.; Medis, L. A. P.
2024Impact of Corporate Social Responsibility on Customer Loyalty with Special Reference to Licensed Commercial Banks in Sri Lanka: Mediate Effect of Customer SatisfactionSandamini, M. G. G. L.; Medis, L. A. P.
2024Impact of Emotional Appeal Advertising on Consumer Purchase Intention with Special Reference to FMCG Industry in Sri LankaJayasinghe, N. A. N. D. S.; Medis, L. A. P.
2024Impact of Retail Store Atmosphere on Customer Purchase Intention: Special Reference to Supermarkets in Kurunegala Urban AreaKarunaratne, K. P. D. S. D.; Medis, L. A. P.
2021Impact of Online Customer Reviews on Purchase Intention of Hotel Packages with Special Reference to Western Province Residence in Sri LankaGihan, M. M. K.; Medis, L. A. P.
2021Impact of Brand Personality on Brand Loyalty with the Mediating Effect of Brand Love: Special Reference to Mobile Telecommunication Industry in Sri LankaAttanayake, A. M. M. P. J.; Medis, L. A. P.
2021Impact of Consumption Habits and Perception on the Consumption of Caffeine Sources: With Reference among the Youth Caffeine Consumers in the Western Province in Sri LankaPerera, N. A.; Medis, L. A. P.
2021The Impact of Brand Personality on Brand Loyalty with Reference to Television Channels for the Western Province in Sri LankaPerera, D. A. D. M.; Medis, L. A. P.