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Results 1-10 of 27 (Search time: 0.001 seconds).
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Issue DateTitleAuthor(s)
2020Effect of Facilitating Conditions on Intentions and Actions Towards Digital Banking Adoption: A Multivariate AnalysisNayanajith, D. A. G; Dissanayake, D. M. R.; Weerasiri, R. A. S
2023Impact of Consumer Perceived Value on Consumer Buying Intention for Value-for-Money Fashion Brands: Moderating Role of Age in Cambodian MarketManarangi, K. T. A.; Dharmawardane, M. N. S. H.; Dissanayake, D. M. R.
2022Impact of Green Brand Awareness on Green Consumerism with the Examination of the Mediating Effect of Green Trust with Special Reference to FMCG Industry in Sri Lankan ContextLiyanage, W. H. N. B.; Dissanayake, D. M. R.
2022Influence of Facebook Content Marketing on E- Brand Loyalty: Examine the Mediating Effect of Online Consumer Engagement with Special Reference to Telecommunication Industry in Sri LankaThundeniya, L. G. D. T. B.; Dissanayake, D. M. R.
2022The Impact of Consumer Brand Relationship on Brand Evangelism: Examining the Moderating Effect of Brand Loyalty with Special Reference to the Mobile Telecommunication Service SectorAdikari, A. A. N. M.; Dissanayake, D. M. R.
2024The Impact of Sensory Branding on Impulsive Buying Behaviour with the Moderating Effect of Gender: A Study on Franchised Fast-Food Outlets in Western Province, Sri LankaMadhushinie, W. A. I.; Dissanayake, D. M. R.
2024The Influence of Multi-Sensory Marketing on Brand Loyalty with the Mediating Effect of Customer Satisfaction with Special Reference to the Star Level Hotels in Western Province, Sri LankaBandara, H. M.; Dissanayake, D. M. R.
2024The Influence of User Generated Content on Consumer Resonance and Online Purchasing Intention for Clothing Brands among Young Consumers in Sri LankaMadhushani, B. M. P.; Dissanayake, D. M. R.
2024The Influence of Store Atmosphere on Impulsive Buying Behaviour with Special Reference to Modern Trade Outlets in Western Province: Mediating Effect on Consumer EmotionsWathsala, K. A. D.; Dissanayake, D. M. R.
2024The Role of Sensory Marketing on Brand Loyalty: Examining the Mediating Effect of Consumer Brand Experience with Special Reference to Coffee Shops in Colombo, Sri LankaKarunarathne, I. G. S. G. I.; Dissanayake, D. M. R.

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