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Results 1-10 of 29 (Search time: 0.002 seconds).
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Issue DateTitleAuthor(s)
2022Impact of Emotional Appeal Advertising on Consumer Brand Relationship of Vicenarians (20-29 aged) with Special Reference to FMCG Sector in Sri Lanka; Mediating Factor Attitude towards AdvertisementAmunugama, G. N.; Bandara, B. S. S. U.
2022Impact of Word-of-mouth Source Credibility on Consumer’s Purchase Intention in Sri Lanka with Special Reference to the Smartphone Industry: Examine the Mediating Effect of Brand ImageAmarasinghe, G. K. A. G. V.; Bandara, B. S. S. U.
2022Social Network Advertising towards Brand Loyalty: with Special Reference to the Shampoo Brands in Sri LankaShanaka, G. C.; Bandara, B. S. S. U.
2024The Impact of Corporate Social Responsibility (CSR) on Customer Loyalty among Generation Z Consumers in The Mobile Telecommunication Service Provider Industry in Sri Lanka: Mediating Effect of Corporate ImageChandrasekara, N. K.; Bandara, B. S. S. U.
2024Impact of Green Marketing Tools on Customer Purchase Intention of Fast-Moving Consumer Goods: Special Reference to Youth Sector in Western ProvincePerera, P. S. M.; Bandara, B. S. S. U.
2024Impact of CSR on Brand Equity and the Mediating Effect of Corporate Image with Special Reference to Cellular Mobile Phone Users in the Telecommunication Industry in Western ProvinceJayasooriya, J. A. D. C. I.; Bandara, B. S. S. U.
2024Factors Influencing Young Consumers’ Purchasing Intention of Organic Food with Special Reference to Western Province in Sri LankaGunathilaka, K. P. M. S.; Bandara, B. S. S. U.
2024Impact of the Effectiveness of Pictorial Health Warnings on Cigarette Packs on the Behavioural Intention among Young Smokers in Sri Lanka with Special Reference to University StudentsMadhushani, S. M. P.; Bandara, B. S. S. U.
2024Impact of Green Marketing Mix on Customers’ Green Purchasing Intention: Special Reference to FMCG Sector in Sri LankaSandarashmika, W. D.; Bandara, B. S. S. U.
2024Impact of Word-of-Mouth Communication (WoM) on Brand Personality with Special Reference to Sri Lankan Cosmetic IndustryDeshappriya, K. B. V.; Bandara, B. S. S. U.

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