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Issue DateTitleAuthor(s)
2017Impact of Social Media Characteristics on Consumer Buying Decision Process in Western Province, Sri Lanka.Madhuhansi, W. H. T.
2016Impact of Social Media Characteristics on Knowledge Sharing: With Special Reference to FacebookJayathilake, M.K.; Jayarathna, L.C.H.
2021Impact of Social Media eWoM on Purchasing Intention of Sri Lankan Fast Food Restaurants Industry: A Study among Facebook UsersWijesinghe, M. P.; Wanninayake, W.M.C.B.
2017The impact of Social Media Functions on building Brand Loyalty with special reference to High-End Fashion Retailer Brands in Sri LankaWeerakoon, C.E.; Perera, G.N.R.
2016Impact of Social Media in Disseminating of Information in the Libraries of Higher EducationShivraj, K.S.
2021Impact of Social Media Influencers on Consumer Brand Relationship and Online Purchase Intention: A Conceptual ReviewJayasinghe, D.T.; Wanninayake, W.M.C.B.
2021Impact of Social Media Influencers on Consumer Brand Relationship of Branded Fashion in SL with Moderating Role of Consumer InnovativenessJayasinghe, Darshana T.; Wanninayake, W.M.C.B.
2020Impact of Social Media Marketing in Selecting Sri Lanka as a Tourist DestinationSarathchandra., A. B. S. P.; Wijesundara, C. B.; Guruge, M. C. B.
2016The Impact of Social Media Marketing on Brand Loyalty (the case in tourist hotel).Perera, P.K.D.P.; Herath, Renuka.
2017Impact of Social Media Marketing on Brand preference of Smartphones among Sri Lankan YouthDilhani, K.N.; Perera, G.N.R.
2017THE IMPACT OF SOCIAL MEDIA MARKETING ON CONSUMER BEHAVIOR AND BRAND.Ramprathap, K.; Rajaram, S.; Sriram, V.P.; Ahamed, S.B.I.
2016Impact of Social Media Marketing on Consumer Buying Decision MakingPuvendran, A.
2018Impact of Social Media Marketing on Customer Purchase Intentions: A Survey on the Tourism Industry with Specific Reference to the Top 5 Hotel Groups within the Colombo DistrictDe Livera, D.C,; Janathanan, C.
2020The Impact of Social Media Marketing on Purchase Intention of Connected Consumers: A Study Based on Natural Ingredient-Based Personal Care ProductsSubasinghe, U.; Weerasiri, R. A. S.
2016Impact of Social Media Networking on Employees’ ProductivityWeerasekara, S.H.S.M.
2016The Impact of Social Media on Brand Image: A Study of Higher Education Industry in Sri LankaFernando, S.R.C.; Wijesundara, C.B.
2016Impact of Social Media on Brand Loyalty: A Study of Telecommunication Companies in Sri LankaHerzallah, F.M.F.; Jayarathna, L.C.H.
2015The impact of social media on business performance in Sri LankaEdirisinghe, I.K.
2015Impact of Social Media on Creative Libraries: with special reference to Public Libraries in Sri LankaDilinika, J.M.S.
2021The Impact of Social Media on Customer Relations in Banking Sector of Sri LankaWijeratne, A.R.N.K.