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Issue DateTitleAuthor(s)
2021Impact of Celebrity Endorsement on Brand Recall: with Special Reference to Toothpaste Brands in Sri LankaSenavirathna, M. K. K. C.; Weerasiri, Sudath
2021Impact of Celebrity Endorsement on Brand Switching Behavior of Customers: With Special Reference to Sri Lankan Mobile Telecommunication Industry in Puttlam DistrictMadushani, S. M. W.; Wanninayake, W. M. C. B.
2022The Impact of Celebrity Endorsement on Consumer Buying Behavior with Special Reference to Skin Care Products in Western Province of Sri LankaWeerasinghe, D. D. T. S.; Medis, L. A. P.
2022The Impact of Celebrity Endorsement on Consumer Buying Behavior: with Special Reference to Confectionery Industry in Sri LankaAmarasekara, D. C. A.; Weerasiri, R. A. S.
2021Impact of Celebrity Endorsement on Consumer Buying Behavior: With Special Reference to Skin Care Products in Western Province Sri LankaWeerasingha, R. S.; Ubayachandra, E. G.
2017Impact of Celebrity Endorsement on Consumer Buying Behavior: With Special Reference to Telecommunication Sector in Sri LankaKavindya, M.D.A.; Weerasiri, R.A.S.
2021Impact of Celebrity Endorsement on Consumer Purchase Intention of FMCG Industry in Sri LankaUdayanga, G. L.; Weerasiri, Sudath
2021The Impact of Celebrity Endorsement on Consumer Purchase Intention: With Special Reference to Cosmetics Industry in Sri LankaSammani, H. D.; Herath, H. M. R. P.
2021The Impact of Celebrity Endorsement on Consumer Purchase Intention: With Special Reference to Personal Care Brands in Sri LankaImza, I. M. A.; Weerasiri, R. A. S.
2022Impact of Celebrity Endorsement on Consumer Purchasing Behavior in Sri Lankan Cosmetic Industry Specifically Considering Products; Hair Oil, Shampoo and Beauty SoapPadukka, L. U.; Weerasiri, R. A. S.
2016The Impact of Celebrity Endorsement on Consumer Purchasing Intention .Senarathne, B.G.S.; Bandara, B.S.S.U.
2022Impact of Celebrity Endorsement on Customer Purchase Intention towards Personal Care Products in Sri LankaGunaweera, D. S.; Weerasiri, R. A. S.
2021Impact of Celebrity Endorsement on Customer Purchase Intention with Relation to the Television CommercialKasunthika, R.K.
2021Impact of Celebrity Endorsement on Customer Purchase Intention: Examining the Mediating Effect of Brand Trust with Special Reference to Telecommunication Industry in Western Province Sri LankaPerera, K. A. H. M.; Wanninayake, W. M. C. B.
2021Impact of Celebrity Endorsement on Females’ Consumer Buying Behavior: With Special Reference to the Beauty Soap Industry in Sri LankaHarshani, A. W. W.; Weerasiri, R. A. S.
2022The Impact of Celebrity Endorsement on Purchase Intention of the Telecommunication Industry in Sri LankaAmalka, M. D. H.; Wanninayake, W. M. C. B.
2022The Impact of Celebrity Endorsement on Purchase Intention: Examining the Mediating Effect of Customer Trust: with Special Reference to Fashion Retail Industry in Sri LankaJanith, H. N. Naveen; Weerasiri, R. A. S.
2016The Impact of Celebrity Endorsement on Purchasing Decision of Cosmetics Products Industry in Sri LankaMunasinghe, U.
2016The impact of celebrity endorsement on purchasing intention with special reference to malted milk powder market in Sri Lanka.Ranasinghe, R.A.C.P.; Wanninayake, W.M.C.B.
2016The Impact of Celebrity Endorsement toward Brand Image with special Reference to Men’s Wear Apparel in Sri LankaMalshan, R.N.A.D.; Weerasiri, R.A.S.