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Browsing by Subject Social Media Marketing
Showing results 1 to 10 of 10
| Issue Date | Title | Author(s) |
| 2017 | DOES SOCIAL MEDIA IS AN EFFECTIVE MARKETING TOOL? A STUDY ON FASHION APPAREL BRANDS. | Fernando, P.I.N. |
| 2016 | The Impact of Social Media Marketing on Brand Loyalty (the case in tourist hotel). | Perera, P.K.D.P.; Herath, Renuka. |
| 2018 | Impact of Social Media Marketing on Customer Purchase Intentions: A Survey on the Tourism Industry with Specific Reference to the Top 5 Hotel Groups within the Colombo District | De Livera, D.C,; Janathanan, C. |
| 2016 | Impact of Social Media on Brand Loyalty: A Study of Telecommunication Companies in Sri Lanka | Herzallah, F.M.F.; Jayarathna, L.C.H. |
| 2011 | Influence of Social Media on Purchasing Behavior – With Special Reference to Facebook Users | Fernando, P.M.P.; Jayawickramarathne, S.G.W.K. |
| 2019 | Investigating the Effectiveness of Social Media and Traditional Media Marketing on the Purchase Intention of Fashion Brands in Sri Lanka | Liyanage, N.N. |
| 2017 | RAISING BRAND AWARENESS THROUGH SOCIAL MEDIA MARKETING STRATEGY (WAM - WORLD AROUND ME APP - CASE STUDY). | Gancho, S. |
| 2017 | The Relationship between Social Media Marketing Activities and Consumer Purchase Intention: A Study with Special Reference to Mobile Telecommunication Industry in Sri Lanka. | Arachchi, L.A.C.P.L.; Medis, A. |
| 2016 | A Study on Impact of Building Brand Awareness of Fashion Retailer Brands Using Social Media in Sri Lanka | Madusanka, K.A.D.; Gayathree, D.A.P.G.K. |
| 2017 | A Study on Impact of Social Media Marketing Of Fashion Retailer Brands in Sri Lanka on Customer Purchase Intention. | Wijegunawardhana, S.M.; Weerasiri, R.A.S. |
