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Browsing by Author Wijenayake, S. I.

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Issue DateTitleAuthor(s)
2021Exploring the Impact of Green Practices in Sri Lankan Hotels on Customers’ Visiting IntentionSiriwardhana, M. A. T.; Wijenayake, S. I.
2024Impact of Brand Image on Customer Retention with the Mediating Effect of Customer Satisfaction: Special Reference to Sri Lankan Telecommunication IndustryPrabodya, H. G. K.; Wijenayake, S. I.
2021Impact of Brand on Brand Love Examining the Mediation Effect of Brand Trust of Franchised Fast-food Brands in Sri LankaDasanayake, D. M. R. T.; Wijenayake, S. I.
2024The Impact of Customer Experience Management on Customer Loyalty in the Banking Industry in Sri LankaGunarathna, M. H. P. S.; Wijenayake, S. I.
2021The Impact of Customer Perspective of Relationship Marketing on Customer Loyalty in State Sector Commercial Banks in Sri LankaNamrada, E. D.; Wijenayake, S. I.
2024Impact of Experiential Marketing on Brand Loyalty with the Mediating Effect of Customer Satisfaction: Special Reference to The Hotel and Hospitality Industry in Sri LankaJeewantha, M. M.; Wijenayake, S. I.
2024Impact of Experiential Marketing on Customer Satisfaction: Special Reference to Restaurant Sector in Sri LankaSandaruwan, K. M. H. M.; Wijenayake, S. I.
2022The Impact of Facebook Marketing on Purchase Intention of Fashion Retail Brands: Examine the Moderating Effect of GenderMegasooriya, M. M. A.; Wijenayake, S. I.
2021Impact of Materialism on Buying: in the Context of Retail Fashion Industry of Sri LankaLiyanage, R. P.; Wijenayake, S. I.
2021Impact of Online Shopping Satisfaction on Repurchase Intention of Sri Lankan Modern TradeWijesiri, G. H. C. M.; Wijenayake, S. I.
2022The Impact of Online Visual Merchandising on Customer Purchasing Intention in Online Fashion Retail Industry of Sri Lanka Z Generation: Examining Moderating Impact of Customer InvolvementChathurangi, H. D. S. C.; Wijenayake, S. I.
2021The Impact of Perceived Risk towards Online Shopping Purchase Intention of Fast-Moving Consumer Goods (FMCG): Special Reference to Colombo & Gampaha DistrictsHarischandra, H. M. C. M.; Wijenayake, S. I.
2024The Impact of Private Label Characteristics on Purchase Intention of Private Label FMCG Products in Sri Lankan Supermarkets: A Study of the Mediating Effect of Supermarket Brand LoyaltyNorman, N.; Wijenayake, S. I.
2022Impact of Social Media Advertising on Consumer Purchasing Intention towards Fast Food Industry in Sri Lanka: Mediating Effect of Brand ImageSithara, K. K. G.; Wijenayake, S. I.
2021The Impact of Social Media Influencer Marketing on Purchase Intention of Personal Care Products Market in Sri LankaPriyadarshani, J. A. T.; Wijenayake, S. I.
2024Impact of Social Media Influencers’ Attributes on Buying Intention in the Beauty Care Industry: Special Reference to Z Generation in Sri LankaFernando, W. D. N.; Wijenayake, S. I.
2021The Impact of Social Media Marketing Activities on Consumers’ Booking Intention with Special Reference to Hotel IndustryDe Zoysa, A. S. P.; Wijenayake, S. I.
2021The Impact of Social Media Marketing on Consumer Purchase Intention Towards e-Tailers in Sri Lanka: The Mediating Role of e-Brand TrustUdayanga, M. I. S.; Wijenayake, S. I.
2024The Impact of Sports Sponsorship on Purchasing Intention with Special Reference to the Paint Industry in Sri Lanka: Mediating Effect of Brand ImageRanasingha, R. J. E. M. E. G. L. B.; Wijenayake, S. I.
2022Impact of the Attitude towards Traffic Light Signposting Labels (TLL) and Health Consciousness on Customer Purchase Intention of Sugar Sweetened Beverages (SSB) in Sri LankaPrabodhani, W. S.; Wijenayake, S. I.
Showing results 1 to 20 of 31  next >