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Browsing by Author Udovita, P. V. M. V. D.

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Showing results 1 to 9 of 9
Issue DateTitleAuthor(s)
2020Conceptual Review on Digital Transformation of Higher EducationUdovita, P. V. M. V. D.
2024Impact of Consumer Buying Motivations on Online Purchasing Intention Special Reference to Fashion Industry in Sri Lanka: Mediating Effect of Consumers’ Attitude towards Social Media AdvertisingMadapatha, A. S.; Udovita, P. V. M. V. D.
2024The Impact of Cross-Cultural Advertising on Ethnocentric Consumerism with the Mediating Effect of Cultural Sensitivity: A Study in The Context of the FMCG Industry in Sri LankaSivasangari, Y. K.; Udovita, P. V. M. V. D.
2024Impact of Electronic Word of Mouth on Purchase Intention in the Fast-Food Industry in Sri Lanka, with the Mediating Effect on Brand ImageJayasinghe, A. Y. M.; Udovita, P. V. M. V. D.
2024Impact of Facebook Advertising on Consumer Purchase Intention with Special Reference to Cosmetic Industry in Western ProvinceHenry, D. D. C. S.; Udovita, P. V. M. V. D.
2024Impact of Greenwashing on Consumer Purchase Intention Special Reference to Cosmetics Industry in Sri Lanka: Mediating Effect of Word of MouthKarunarathna, K. D. P. T. D.; Udovita, P. V. M. V. D.
2024Impact of Social Media Advertising on Brand Loyalty with Special Reference to Cosmetics Industry in Western Province, Sri Lanka: Mediating Effect on Brand EngagementPremakumara, D. P. G. H. P.; Udovita, P. V. M. V. D.
2024The Impacts of Brand Love on Brand Loyalty with the Mediating Role of Self-Esteem: A Study in the Fast-Moving Consumer Goods (FMCG) Industry of Sri LankaPathirana, I. N. P. K.; Udovita, P. V. M. V. D.
2024Impacts of Green Packaging on Consumers’ Green Purchasing Intention of Food and Beverage Industry in Sri Lanka with the Moderating Effect Price ConsciousnessChathurika, N. S.; Udovita, P. V. M. V. D.
Showing results 1 to 9 of 9