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Browsing by Author Thilina, D. K.

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Issue DateTitleAuthor(s)
2024Effect of Mobile Network Portability (MNP) Adoption on Customers’ Switching Intention of Telecommunication Industry in Sri Lanka: Mediating Effect of Attitude Towards MNPKulathunga, K. W. M. W. T. P. K.; Thilina, D. K.
2021Factors Affecting Customers' Willingness to Use Quick Response Codes During the Covid-19 Pandemic (With Special Reference to Financial Institutions in Colombo District)Chathuranga, H. S. B. A.; Thilina, D. K.
2021Factors Affecting on Customer Purchase Decision of Automobiles in Sri LankaSamarasinghe, B. K. H. D.; Thilina, D. K.
2021Factors Affecting on Smartphone Purchase Intention of Customers in Sri Lanka: Examining the Moderating Effect of AgeRanathunga, P. R. S. W.; Thilina, D. K.
2021Factors Affecting the Adoption of Location-Based Mobile Application on Taxi Industry in Sri: in the Midst of Covid-19 PandemicBandula, S. D. P. M.; Thilina, D. K.
2021Factors Influence on Online Freelancing in Digital Marketing IndustryKodithuwakku, D. K.; Thilina, D. K.
2021The Impact of Brand Equity on Consumer's Cognitive Post Purchase Dissonance: In Case of Smart PhonesWijerathne, M. M. S. S.; Thilina, D. K.
2022The Impact of Customer Brand Equity on Consumer Purchasing Behavior among Youth Generation with Special Reference to Metropolitan Technologies (Pvt) LtdThennakoon, H. M. M. S. K.; Thilina, D. K.
2021Impact of e-WOM on Purchasing Intention Towards the Fashion Retail Industry Moderating Effect of Product Involvement with Special Reference to Western Province Sri LankaKadigawa, Ushadhi; Thilina, D. K.
2020Impact of Electronic Word of Mouth on Consumer Purchase Intention in Fast Food Industry: A Conceptual Review with Special Reference to Facebook UsersShashikala, E. D. T.; Thilina, D. K.
2021The Impact of Facebook Advertising on e-Brand Equity: Examining the Moderating Effect of Negative Sentiments with Special Reference to Telecommunication Industry in Sri LankaHewapathirana, N. T.; Thilina, D. K.
2022The Impact of Facebook Electronic Word of Mouth on Consumers’ Purchase Intention: with Special Reference of Fashion Apparel Brand Pages in Sri LankaBandara, W. M. C. D.; Thilina, D. K.
2024The Impact of Facebook Word of Mouth on Consumer’s Purchase Intention: Special Reference to Facebook Fashion Clothing Brand Pages of Sri LankaGunathilaka, W. A. M. D. R.; Thilina, D. K.
2022The Impact of Facebook Word of Mouth on Purchase Intention of Cosmetic Product in Sri LankaDhananjaya, W. K. S.; Thilina, D. K.
2024The Impact of Firm-Generated Facebook Content on the Purchase Intention of Natural Cosmetics in Sri Lanka: Examining the Moderating Role of Consumer InvolvementBudsarani, S. V. I.; Thilina, D. K.
2021Impact of Job Satisfaction on Employee Retention in Apparel Industry of Sri Lanka: Examining the Moderating Effect of the Age FactorHemarathne, D. J. C.; Thilina, D. K.
2022Impact of Key Buying Determinants on Purchasing Intensions of Fashion Clothing: Special Reference to Gen x and Millennials in Western Province Sri LankaSiyam, M. I. Mohamed; Thilina, D. K.
2021Impact of Real-Time Social Media Content Marketing on Emotional Brand Attachment; with Special Reference to Sri Lanka Food and Beverage IndustryPathirage, Devika; Thilina, D. K.
2024Impact of Social Media Advertising on Consumer Purchasing Intention of Women’s Lingerie Brands in Sri LankaPerera, G. T. W.; Thilina, D. K.
2022Impact of Social Media Content on Buying Behavior of Youth in Colombo: Special Reference to Fast Food Franchise IndustryWeerasinghe, W. S. D. N. P.; Thilina, D. K.
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