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Browsing by Author Sulaiman, Zuraidah
Showing results 1 to 11 of 11
| Issue Date | Title | Author(s) |
| 2021 | Designing Social Media Brand Communication Strategies to Enhance Brand Equity of an Electronic Components Retailer | Chin, Thoo Ai; Syapri, Fitri Nurliza; Sulaiman, Zuraidah; Shan, Lom Hui |
| 2021 | E-Service Quality of Online Banking and its Influence on Customer Satisfaction: The Case of Bank Islam Malaysia Berhad (BIMB) | Azman, Nur Fazira; Mas'od, Adaviah; Chin, Thoo Ai; Sulaiman, Zuraidah |
| 2021 | Effect of Reference Price toward Customer Purchase Intention on Frozen Food: A Case Study at Restaurant Vegetarian | Qing, Teo Kar; Mas'od, Adaviah; Sulaiman, Zuraidah; Chin, Thoo Ai; Zakuan, Norhayati |
| 2021 | The Impact of Brand Equity on Purchase Intention toward HERMS C Enterprise | Qing, eo Kar T; Mas'Od, Adaviah; Sulaiman, Zuraidah; Chin, Thoo Ai; Zakuan, Norhayati |
| 2021 | The Implementation of Social Media Interaction toward Brand Awareness and Brand Image for a Pastry Shop | Chin, Thoo Ai; Ying, Yap Kai; Pheng, Hang See; Sulaiman, Zuraidah |
| 2021 | Investigate Website Quality and E-Trust for Online Booking Implementation | Chin, Thoo Ai; Segaran, Subhass Sandran; Sulaiman, Zuraidah; Mas'Od, Adaviah |
| 2021 | Measuring Customer Satisfaction for Courier Services Using SERVPERF: A Case Study of Ninja Van | Saim, Siti Amira; Mas'od, Adaviah; Chin, Thoo Ai; Sulaiman, Zuraidah; Zakuan, Norhayati |
| 2021 | Perceived Enjoyment, Impulse Buying Tendency and Gamification Factors in E-Commerce Sites | Kadir, Muhammad Farhan Izzuddin Abd; Sulaiman, Zuraidah; Chin, Thoo Ai; Mas'od, Adaviah |
| 2021 | Roles of Motivation Opportunity Ability (MOA) Theory and Regulatory Focus Theory on Sustainable Apparel Purchase Intention | Hasbullah, Nornajihah Nadia; Sulaiman, Zuraidah; Mas'od, Adaviah; Chin, Thoo Ai |
| 2021 | Social Media Influencer and Consumers' Pro-Environmental Behavior in Social Commerce Platform | Sugiran, Hanis Syuhada Ahmad; Sulaiman, Zuraidah; Mas'od, Adaviah; Chin, Thoo Ai |
| 2021 | Social Media Marketing Strategies to Increase Purchase Intention of a Kindergarten | Chin, Thoo Ai; Chin, Goh Hui; Mas'Od, Adaviah; Sulaiman, Zuraidah |
