Browsing by Author Perera, G.N.R.

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Showing results 1 to 15 of 15
Issue DateTitleAuthor(s)
2016Consumer Perception and Purchasing Decision towards Dairy ProductIshanka, H.G.; Perera, G.N.R.
2016Determinants of Switching Behavior of Mobile Service Users: With Reference to Students of the State Universities in Sri LankaKumarasiri, C.J.; Perera, G.N.R.
2016Factors Affecting for Consumer Switching Behavior from Toilet Soap to Face Wash in Sri Lanka.Senavirathna, W.S.M.S.; Perera, G.N.R.
2017The Factors Affecting on Formation Customer Favorable Attitudes on Mobile Banking: with Special Reference to National Development Bank Sri LankaThushani, P.M.; Perera, G.N.R.
2016Factors Impact on Buying Behavior towards Luxury Fashion Products among Millennial Generation.Perera, K.R.T.; Perera, G.N.R.
2017How far Marketing Strategies followed by the Supermarkets will Impact on a Consumer to be loyal for a specific Super Market chain in Sri LankaJayasinghe, B.D.; Perera, G.N.R.
2015Impact of Entrepreneurial Networks on the Business Success of Small EnterprisesPerera, G.N.R.
2017The Impact of Innovation Management on the Business Success through Sustainable Productivity of Building Construction Industry: with reference to The International Construction Consortium (ICC – Sri LankaPreethisinghe, G.S.M.; Perera, G.N.R.
2016The Impact of Sales Promotions on Consumer Buying Behavior - With Special Reference to the Mobile Telecommunication Industry in Sri Lanka.Madushanka, W.A.I.; Perera, G.N.R.
2017The impact of Social Media Functions on building Brand Loyalty with special reference to High-End Fashion Retailer Brands in Sri LankaWeerakoon, C.E.; Perera, G.N.R.
2017Impact of Social Media Marketing on Brand preference of Smartphones among Sri Lankan YouthDilhani, K.N.; Perera, G.N.R.
2017The Impact of Social Media use on building Brand Awareness with special reference to Sri Lankan Tourist Hotel Sector.Ranwala, R.M.N.H.; Perera, G.N.R.
2016The Impact of Store Atmospherics on Purchasing Intention with Reference to Retail Fashion Outlet.Madushani, J.; Perera, G.N.R.
2016Impact of Visual Merchandising on Consumer Impulse Buying Behavior: With Special Reference to Modern Trade Sector in Sri LankaWijegunarathne, K.V.D.J.K.B.; Perera, G.N.R.
2016Study on Customer Based Brand Equity of Munchee Lemon Puff Brand with Special Reference to Wattala Area.Attanayake, N.I.; Perera, G.N.R.