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Browsing by Author Patabendige, S. S. J.
Showing results 1 to 15 of 15
| Issue Date | Title | Author(s) |
| 2022 | Congruence Between Self-Image and Brand Personality and Their Impact on Purchasing Intentions: A Case of Sri Lankan Motorcycle Industry | Samarasinghe, K. G. S. A.; Patabendige, S. S. J. |
| 2024 | Factors Affecting Consumer Acceptance towards Omnichannel Market: A Case of Sri Lankan Supermarket Sector | Ilukwaththa, I. P. I. S.; Patabendige, S. S. J. |
| 2022 | Impact of Environmental Knowledge on Green Purchase Intention: Examining the Mediating Effect of Attitudes Towards Green Products with Special Reference to Young Business Executives in the Western Province, Sri Lanka | Cooray, W. H. H.; Patabendige, S. S. J. |
| 2024 | Impact of Green Marketing Mix towards Consumer Green Purchase Intention: Investigating the Moderating Effect of Economic Crisis | Siriwardhana, A. W. G. D. H.; Patabendige, S. S. J. |
| 2024 | Impact of Relationship Marketing on Customer Loyalty in State Sector Commercial Banks in Sri Lanka | Madusanka, B. T.; Patabendige, S. S. J. |
| 2022 | Impact of Sensory Branding On Brand Switching Behavior with Moderating Effect of Celebrity Endorsement with Special Reference to Sri Lankan Shampoo Industry | Vitharana, S. A.; Patabendige, S. S. J. |
| 2022 | Impact of Social Capital on Customer Satisfaction: A Case of the Sri Lankan Banking Sector | Dilshan, J. V. G. A. S.; Patabendige, S. S. J. |
| 2022 | The Influence of Social Media Information Sharing on Green Fashion Purchase Intention in Sri Lanka | Wickramarathne, N. O.; Patabendige, S. S. J. |
| 2023 | Nexus Between Sustainability Learning and Pro-Sustainable Behavior: A Case of Sri Lankan Employees with Professional Accounting Background [A Concept Paper] | Perera, H. M. M.; Patabendige, S. S. J. |
| 2024 | Product Placement, Consumer Purchasing Intention and Mediating Effect of Brand Awareness: A Closer Look at Realities of Reality Shows | Weerasinghe, D. H. D.; Patabendige, S. S. J. |
| 2022 | Proximity & Effects of Customer Relationship Marketing on Customer Retention: An Empirical Study Based on Sri Lankan Life Insurance Companies | Sandamali, B. T. C.; Patabendige, S. S. J. |
| 2022 | The Role of Corporate Social Responsibility (CSR) on Brand Loyalty, Specifically in Relation to the Telecommunication Industry in Sri Lanka | Suranjan, M.; Patabendige, S. S. J. |
| 2022 | The Role of YouTube Unboxing Review Videos on Smartphone Purchase Intention: A Case on Gen z and Millennials in Sri Lanka | Silva, H. P. D.; Patabendige, S. S. J. |
| 2024 | Social Media Content Types and Brand Attachment: A Comparative Study on Gen Z and Millennials Instagram Users | Ranaweera, P. W. C. P.; Patabendige, S. S. J. |
| 2024 | To Switch Or Not – The Role of Brand Hate and Protest Behavior on Consumer Switching Behavior: The Case of Sri Lankan Mobile Telecommunication Industry | Vidyanjalee, K. A. D. S. A.; Patabendige, S. S. J. |
