1. Digital Repository

Browsing by Author Jayawardena, S. M.

Jump to: 0-9 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
or enter first few letters:  
Showing results 1 to 8 of 8
Issue DateTitleAuthor(s)
2024The Impact of Brand Personality on Brand Affect Towards Cosmetic Brands: Special Reference to The Youth Segment in Colombo DistrictSoysa, L. U.; Jayawardena, S. M.
2024The Impact of Facebook Advertising on Young Consumers Purchase Intention of Casual Fashion Industry in Colombo District, Sri Lanka: Examining the Mediating Effect of Advertising ValueKarunanayake, R. B. K. N.; Jayawardena, S. M.
2024Impact of Green Product Attributes on Green Purchasing Intention with Special Reference to the Sport & Malt Ready-To-Drink (RTD) Beverage Industry in Sri Lanka: Mediating Effect of Consumers’ Environmental AttitudesWijerathna, K. D. S.; Jayawardena, S. M.
2024Impact of Sales Promotion in Developing Impulsive Purchasing Moderation Trade Examining the Moderation of Brand ImageSenarathna, N. R. S. D.; Jayawardena, S. M.
2024Impact of Social Media Advertising on Consumer Buying Intention in Fashion Retail Industry: Special Reference to Local Fashion Retail Chains with the Mediating Effect of Consumer Brand Relationship in Western Province of Sri LankaDhanushika, P.; Jayawardena, S. M.
2024The Impact of Social Media Marketing on Consumer Purchase Decisions: Mediating Effect of Brand Awareness in Modern Trade Supermarkets in the Western Province of Sri LankaWeerasinghe, B. P.; Jayawardena, S. M.
2024Impact of Store Atmosphere on Impulsive Buying Behaviour: Mediating Effect of Hedonic Shopping Value with Special Reference to Supermarket Industry in Western ProvinceMadushani, B. M. U.; Jayawardena, S. M.
2024Impact of Web Characteristics on Purchasing Intention on Facebook Marketplace with Mediating Effects of Online Trust with Special Reference to Consumer Electronic Industry in Sri LankaRathnayaka, R. M. H. P.; Jayawardena, S. M.
Showing results 1 to 8 of 8