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Browsing by Author Herath, H. M. R. P.

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Issue DateTitleAuthor(s)
2020An Exploration of Contemporary Issues of Supply Chain Management: A Case on Pharmaceuticals Manufacturing Industry in Sri LankaGunawardana, D. M. B. P. P.; Herath, H. M. R. P.
2022Factors Affecting Consumer Acceptance of Omni-channel Approach with Special Reference to the Supermarket SectorJayamal, S. K. D. I. U.; Herath, H. M. R. P.
2021Factors Affecting on the Behavioral Intention to Use Mobile Banking Application among the Western Province of Sri Lankan CustomersWickramasinghe, K. P. K. L.; Herath, H. M. R. P.
2021Factors Affecting on Working Women’s Attitudes: With Special Reference to Convenience Food IndustryHarshamali, K. K. D. R. P.; Herath, H. M. R. P.
2022The Impact of Advertising Appeals on Purchasing Intention with Special Reference to Social Media Advertisements of Mobile Data Packages in Sri LankaVimukthi, U. Sahan; Herath, H. M. R. P.
2021The Impact of Celebrity Endorsement on Consumer Purchase Intention: With Special Reference to Cosmetics Industry in Sri LankaSammani, H. D.; Herath, H. M. R. P.
2022The Impact of Consumer Attitude Towards Use on Continued Intention to Adopt E-Learning, in Sri Lankan A/L Private Tuition Industry: Moderating Effect of Information System SuccessFernando, P. U. S.; Herath, H. M. R. P.
2024The Impact of Corporate Social Responsibilities and Consumer Awareness on Consumer Purchasing Intention with Special Reference to FMCG Industry in Sri Lankan ContextUshara, D. M.; Herath, H. M. R. P.
2024Impact of Emotional Appeal Advertising on Consumer Brand Relationship of Vicenarians: Mediating Effect of Consumer Attitude towards AdvertisementDawood, A. F. J. S.; Herath, H. M. R. P.
2021The Impact of Emotional Brand Attachment on Brand Equity of Baby Skin Care Products: With Special Reference to Young Mothers in Colombo DistrictIndrarathne, H. S. R.; Herath, H. M. R. P.
2020The Impact of Employees Trust and Distrust in Organizational Leadership in Transforming the Sri Lankan Private Higher Education IndustryMylvaganam, K.; Herath, H. M. R. P.
2024The Impact of Experiential Marketing on the Customer Patronising Behaviour: Special Reference to Sri Lankan Modern Trade Industry and Moderating Effect of Store PersonalityDabarera, W. D. M.; Herath, H. M. R. P.
2024The Impact of Experiential Marketing on the Customer Perceived Value in Restaurant Industry: Mediating Role of Customer Satisfaction of Sri LankaSumithraarachchi, D. C.; Herath, H. M. R. P.
2022Impact of Facebook Marketing on Brand Awareness: With Special Reference to Fast Moving Consumer Goods Industry in Sri LankaDilhani, E. D. A.; Herath, H. M. R. P.
2021The Impact of Facebook Marketing on Brand Equity and Purchase Intention of Beauty Care Brands in Sri LankaSiriwardhana, R. G. C. M.; Herath, H. M. R. P.
2021Impact of Facebook Marketing on Brand Trust with Special Reference to Sri Lankan Tourist HotelsWeerakoon, W. R. M. P.; Herath, H. M. R. P.
2024Impact of Green Marketing on Brand Loyalty: Examining the Mediating Effect of Green Knowledge with Special Reference to Supermarket Chains in Sri LankaDhuveeshan, M; Herath, H. M. R. P.
2024Impact of Instagram Influencer Endorsements on Consumer Purchase Intention with an Emphasis on Local Athleisure Brands in Sri LankaSamaradiwakara, H. S.; Herath, H. M. R. P.
2021Impact of Logistics Performance on Customer Satisfaction: Special Reference to Online Retailing of FMCG ProductsNawzer, M Nasih; Herath, H. M. R. P.
2022Impact of Loyalty Program on Customer Retention with Special Reference to the Fashion Retail Industry in Sri LankaPeter, G. J.; Herath, H. M. R. P.
Showing results 1 to 20 of 39  next >