Browsing by Author Gunawardane, Nisal

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Issue DateTitleAuthor(s)
2021Brand Experience in Driving Consumer Repurchase Intention of Retail Fashion BrandsMadhushani, D. P. S. R. P.; Gunawardane, Nisal
2021The Effect of Telecommuting for the Performance of Marketing Job roles in Sri Lankan Life Insurance IndustryFernando, N. H. D. N.; Gunawardane, Nisal
2021Emergence of Online Relationship Marketing in the Age of COVID-19: Importance of Personalization of Websites Towards Customer Loyalty in Retail e-Commerce IndustryRamachandran, Y; Gunawardane, Nisal
2024Green Packaging on Customer Purchase Intention: Examining the Mediation of Brand Image with Special Reference to RTD Milk Beverages SectorPeiris, G. C. C.; Gunawardane, Nisal
2021Impact of Brand Personality on Brand Equity, Examining the Mediating Effect of Brand Love in Automobile Industry of Sri LankaNipun, A. A. T.; Gunawardane, Nisal
2024The Impact of Customer Loyalty Programs on Customer Retention: Examining the Mediating Effect of Customer Satisfaction with Special Reference to Supermarket Industry of Sri LankaKavindya, U. G. G.; Gunawardane, Nisal
2021Impact of e-Service Quality on Student’s Satisfaction with Special Reference to Online Learning of Sri Lankan Government UniversitiesAppuhami, J. A. C. D.; Gunawardane, Nisal
2021The Impact of Employee Empowering Leadership Behavior on Customer Loyalty with Special Reference to Banking SectorLakmali, W. M.; Gunawardane, Nisal
2024Impact of Facebook Content Marketing on Purchase Intention of the Fast-Food Industry with Special Reference to Gen YMunasinghe, M. G. I. M.; Gunawardane, Nisal
2021Impact of Mobile Banking Service Quality on Customer Satisfaction: With Special Reference to Government Commercial Licensed Banks in Sri LankaKarunarathne, E. M. U. V.; Gunawardane, Nisal
2021Impact of Multi - Sensory Brand Experience on Customer Value: Examining the Mediating Effect of Store Image with Special Reference to Clothing & Textile StoreWickramasighe, H.A.; Gunawardane, Nisal
2021Impact of Multi – Sensory Branding on Customer Brand Engagement: Investigating the Mediating Effect of Brand Experience with Special Reference to Modern Trade SectorAnuradha, W. T. D.; Gunawardane, Nisal
2024The Impact of Omnichannel Approach on Customer Purchase Intention Examining the Mediation of Customer Satisfaction with Special Reference to Supermarkets in Western Province, Sri LankaChiranga, H. A. C.; Gunawardane, Nisal
2021The Impact of Online Banking Services on Customer Loyalty: With Special Reference to Sri Lankan Government Commercial Banking SectorIsurika, M. L. P.; Gunawardane, Nisal
2021Impact of Online Reviews on Hotel Booking Intention: With Special Reference to Star Class Hotels in Sri LankaAbeysekara, T. G. G. S.; Gunawardane, Nisal
2021Impact of Sensory Branding on Brand Loyalty of Franchised Fast- Food OutletsJayathilake, G. H. V. D.; Gunawardane, Nisal
2021Impact of Service Quality of Self-Service Technology on Customer Satisfaction of Generation Y: Investigating the Mediating Effect of Corporate Image with Special Reference to Licensed Commercial Banks in Sri LankaAbeynaike, S.; Gunawardane, Nisal
2021The Impact of Service Quality on Customer Satisfaction with Special Reference to Motor Insurance Industry in Sri LankaGarusingha, G. S. R.; Gunawardane, Nisal
2021Impact of Service Quality on Customer Satisfaction: A Case of Sri Lankan SupermarketsDilhani, K. S.; Gunawardane, Nisal
2021The Impact of User Generated Content on Online Purchase Intention of Retail Fashion Industry in Sri LankaSameera, T. M. V.; Gunawardane, Nisal