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Browsing by Author Gayathree, Poornima K
Showing results 1 to 6 of 6
Issue Date | Title | Author(s) |
2021 | Creating Television Brand Loyalty through Corporate Social Responsibility Programs of Local TV Channels in Sri Lanka: with Special Reference to the Mediating Effect of Television Brand Trust | Jayarathna, N. S. P.; Gayathree, Poornima K |
2021 | Drivers of the Switching Behaviour of Mobile Broadband Service Consumers in Sri Lanka | Dewmini, G. S. P. T.; Gayathree, Poornima K |
2021 | Impact of E-Service Quality on Online Store Loyalty towards Sri Lankan Modern Trade Outlets: with Special Reference to the Mediating Effect of Online Store Trust | Ubayawickrama, H. S.; Gayathree, Poornima K |
2021 | Impact of Social Media Marketing for Purchase Intention of Organic Food: with Special Reference to the Mediating Effect of Customer Attitudes | Nisansala, M. M. Sajini; Gayathree, Poornima K |
2021 | Impact of Social Media Marketing on E-Brand Trust: with Special Reference to E-Commerce Websites in Sri Lanka | Chandrathilaka, B. G. M. M.; Gayathree, Poornima K |
2021 | Impact of User Interaction in Social Media on Green Purchase Intention of Young Customers: with Special Reference to Green Restaurant Industry in Sri Lanka | Ekanayake, Gimhani; Gayathree, Poornima K |