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Browsing by Author Dissanayake, D.M.R.
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Showing results 1 to 20 of 61
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Issue Date
Title
Author(s)
2010
An Analysis of Switching Behavior of Pre-paid Mobile Users in Sri Lanka
Dissanayake, D.M.R.
;
Wanninayake, W.M.C.B.
2008
An Analysis of the Usage of Telephone Directories and its Importance on Customer Life Style: A case study of Sri Lanka Telecom Ltd (SLT) Directory usage
Dissanayake, D.M.R.
;
Wanninayake, W.M.C.B.
2020
Application of Social Media for Personal Branding: A Conceptual Review
Nanayakkara, N.W.O.K.D.S.P.
;
Dissanayake, D.M.R.
2011
Attitudes, Awareness and Environmental Management Practices of Small and Medium Sized Enterprises (SMEs) in Sri Lanka
Zhengang, Z.
;
Weerasiri, R.A.S.
;
Dissanayake, D.M.R.
2015
Brand Building Strategies and Customer Buying Decisions: A Study on Growing up Milk Powder Market of Sri Lanka
Dissanayake, D.M.R.
2017
Brand Differentiation in Industrial Sector Context: Empirical Review and Case Evidences in Sri Lanka
Munasinghe, A.
;
Dissanayake, D.M.R.
2015
Building Brand Equity through Integrated Business Model: A Case of Cable Brand in Sri Lanka
Dissanayake, D.M.R.
2007
A comparative study of service quality and customer service in public sector and private sector commercial banks
Wanninayake, W.M.C.B.
;
Dissanayake, D.M.R.
2007
Consumer Evaluation of Brand Extension -with Special Case Reference to the Fast Moving Consumer Goods (FMCG) Sector in Sri Lanka
Wanninayake, W.M.C.B.
;
Dissanayake, D.M.R.
2017
Consumer Perception and Behavioral Patterns onNutritional Food Consumption of Urban and Suburban Segments of Sri Lanka: A Decisional Analysis to Case –Related Implications
Liyanage, P.W.
;
Dissanayake, D.M.R.
2020
Critical Success Factors for Performance Oriented M-Learning in Sri Lanka
Dissanayake, D.M.R.
;
Velananda, Y. L.
2008
Effect of perceived risk and context of consumer inferencing about missing information: with special reference to consumer durable sector in Sri Lanka
Weerasiri, R.A.S.
;
Dissanayake, D.M.R.
2006
Effect of perceived risk and context on consumer inferencing about missing information
Weerasiri, R.A.S.
;
Dissanayake, D.M.R.
2010
Effect of promoting country of origin as an ethnocentric appeal in developing local brands: special Reference to telecommunication industry of Sri Lanka
Weerasiri, S.
;
Dissanayake, D.M.R.
2014
Effectiveness of Relationship Marketing Tools on Building Brand Perception: With Reference to Surgery Transplant Products in Sri Lankan Pharmaceutical Industry
Geethanga, P.L.P.
;
Dissanayake, D.M.R.
2017
Effectiveness of Service Delivery Systems of Local Government Authorities to Enhance the Business Growth Potentials of Regional Businesses
Dissanayake, D.M.R.
;
Norsanina, A.H.
2016
Effectiveness of Service Delivery Systems of Local Government Authorities to Enhance the Growth Potentials of Regional Businesses
Dissanayake, D.M.R.
;
Norsanina, H.
2015
Employer Branding Practices: Case Review on IT Sector Companies in India
Maitra, R.
;
Dissanayake, D.M.R.
2020
Entrepreneurial Celebrity Endorsement and Brand Personality Congruity: A Review on Concepts and Practical Perspectives
Herath, H.M.B.I.
;
Dissanayake, D.M.R.
;
Nanayakkara, N.W.O.K.D.S.P.
2015
Factors Determine the Customer-Celebrity Relationship towards Perceived Celebrity Endorsements: Propositions to Hypothesize Future Studies in Sri Lankan Services Sector
Dissanayake, D.M.R.