Browsing by Author Dissanayake, D.M.R.

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Issue DateTitleAuthor(s)
2010An Analysis of Switching Behavior of Pre-paid Mobile Users in Sri LankaDissanayake, D.M.R.; Wanninayake, W.M.C.B.
2008An Analysis of the Usage of Telephone Directories and its Importance on Customer Life Style: A case study of Sri Lanka Telecom Ltd (SLT) Directory usageDissanayake, D.M.R.; Wanninayake, W.M.C.B.
2020Application of Social Media for Personal Branding: A Conceptual ReviewNanayakkara, N.W.O.K.D.S.P.; Dissanayake, D.M.R.
2011Attitudes, Awareness and Environmental Management Practices of Small and Medium Sized Enterprises (SMEs) in Sri LankaZhengang, Z.; Weerasiri, R.A.S.; Dissanayake, D.M.R.
2015Brand Building Strategies and Customer Buying Decisions: A Study on Growing up Milk Powder Market of Sri LankaDissanayake, D.M.R.
2017Brand Differentiation in Industrial Sector Context: Empirical Review and Case Evidences in Sri LankaMunasinghe, A.; Dissanayake, D.M.R.
2015Building Brand Equity through Integrated Business Model: A Case of Cable Brand in Sri LankaDissanayake, D.M.R.
2007A comparative study of service quality and customer service in public sector and private sector commercial banksWanninayake, W.M.C.B.; Dissanayake, D.M.R.
2007Consumer Evaluation of Brand Extension -with Special Case Reference to the Fast Moving Consumer Goods (FMCG) Sector in Sri LankaWanninayake, W.M.C.B.; Dissanayake, D.M.R.
2017Consumer Perception and Behavioral Patterns onNutritional Food Consumption of Urban and Suburban Segments of Sri Lanka: A Decisional Analysis to Case –Related ImplicationsLiyanage, P.W.; Dissanayake, D.M.R.
2020Critical Success Factors for Performance Oriented M-Learning in Sri LankaDissanayake, D.M.R.; Velananda, Y. L.
2008Effect of perceived risk and context of consumer inferencing about missing information: with special reference to consumer durable sector in Sri LankaWeerasiri, R.A.S.; Dissanayake, D.M.R.
2006Effect of perceived risk and context on consumer inferencing about missing informationWeerasiri, R.A.S.; Dissanayake, D.M.R.
2010Effect of promoting country of origin as an ethnocentric appeal in developing local brands: special Reference to telecommunication industry of Sri LankaWeerasiri, S.; Dissanayake, D.M.R.
2014Effectiveness of Relationship Marketing Tools on Building Brand Perception: With Reference to Surgery Transplant Products in Sri Lankan Pharmaceutical IndustryGeethanga, P.L.P.; Dissanayake, D.M.R.
2017Effectiveness of Service Delivery Systems of Local Government Authorities to Enhance the Business Growth Potentials of Regional BusinessesDissanayake, D.M.R.; Norsanina, A.H.
2016Effectiveness of Service Delivery Systems of Local Government Authorities to Enhance the Growth Potentials of Regional BusinessesDissanayake, D.M.R.; Norsanina, H.
2015Employer Branding Practices: Case Review on IT Sector Companies in IndiaMaitra, R.; Dissanayake, D.M.R.
2020Entrepreneurial Celebrity Endorsement and Brand Personality Congruity: A Review on Concepts and Practical PerspectivesHerath, H.M.B.I.; Dissanayake, D.M.R.; Nanayakkara, N.W.O.K.D.S.P.
2015Factors Determine the Customer-Celebrity Relationship towards Perceived Celebrity Endorsements: Propositions to Hypothesize Future Studies in Sri Lankan Services SectorDissanayake, D.M.R.