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Browsing by Author Dissanayake, D. M. R.

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Issue DateTitleAuthor(s)
2024Application of Emotional Advertising Appeal on Consumer Brand Trust towards Consumer Electronic Brand Sector: Examining the Mediating Role of Attitude towards AdvertisementsMadhushani, V. I.; Dissanayake, D. M. R.
2020Effect of Facilitating Conditions on Intentions and Actions Towards Digital Banking Adoption: A Multivariate AnalysisNayanajith, D. A. G; Dissanayake, D. M. R.; Weerasiri, R. A. S
2024Effectiveness of Brand Personality on Brand Loyalty of Fashion Brands in Sri Lanka: Investigating the Mediating Effect of Customer SatisfactionVithana, H. V. D. S.; Dissanayake, D. M. R.
2024Effectiveness of Celebrity Credibility on Brand Equity of Cosmetic Brands in Sri Lanka: Examining the Mediating Role of Brand CredibilityDissanayaka, W. A. D. A. D.; Dissanayake, D. M. R.
2022Factors Affecting on Adoption of E- Banking Services in Sri Lanka with Special Reference to the Commercial Banking SectorKumara, R. D. I. S.; Dissanayake, D. M. R.
2022Factors Influencing the Switching Behavior of Mobile Telecommunication Service Consumers in Sri Lanka (Colombo District)Liyanage, T. D. S.; Dissanayake, D. M. R.
2021Impact of Brand Avoidance on Brand Equity: Examining the Mediating Effect of Brand Hate with Reference to Mobile Telecommunication Brands in Sri LankaBandara, R. M. B. H.; Dissanayake, D. M. R.
2021Impact of Brand Equity on Consumer Purchasing Behavior: Examining the Mediating Effect of Brand Love of Smart Mobile Phone Brands in Sri LankaUdayangi, K. A. T.; Dissanayake, D. M. R.
2021Impact of Brand Experience on Brand Loyalty Behavior Towards Fast Food Brands in Sri Lanka: With Special Reference to Mediating Role of Brand LoveThakshala, R. A. S.; Dissanayake, D. M. R.
2021Impact of Brand Image on Customer Loyalty Behavior: Examining the Mediating Influence of Customer Satisfaction with Special Reference to Commercial Banks in Sri LankaDasanayake, D. M. I. U.; Dissanayake, D. M. R.
2021Impact of Brand Personality on Brand Affect Towards Cosmetic Brands: with Special Reference to Youth Segment in Sri LankaAluth Gamage, A. G. D. R.; Dissanayake, D. M. R.
2022The Impact of Consumer Brand Relationship on Brand Evangelism: Examining the Moderating Effect of Brand Loyalty with Special Reference to the Mobile Telecommunication Service SectorAdikari, A. A. N. M.; Dissanayake, D. M. R.
2023Impact of Consumer Perceived Value on Consumer Buying Intention for Value-for-Money Fashion Brands: Moderating Role of Age in Cambodian MarketManarangi, K. T. A.; Dharmawardane, M. N. S. H.; Dissanayake, D. M. R.
2021Impact of Country of Origin on Product Evaluation: Examining the Moderating Effect of Reference Groups with Special Reference to Automobile Brands in Sri LankaFernando, A. L.; Dissanayake, D. M. R.
2022Impact of Customer Shopping Value on Brand Loyalty: Examining the Mediating Effect of Customer Satisfaction: With Special Reference to the E-Commerce Industry in Western Province of Sri LankaMadushika, R. A. L.; Dissanayake, D. M. R.
2021Impact of E-Brand Trust on E-Loyalty towards Online Fashion Clothing Industry in Sri Lanka: Mediating Effect of E-SatisfactionKodithuwakku, M. T.; Dissanayake, D. M. R.
2020Impact Of Emotional Intelligence On Salesforce Management: An Empirical ReviewPaul, B. S.; Dissanayake, D. M. R.
2022Impact of Green Brand Awareness on Green Consumerism with the Examination of the Mediating Effect of Green Trust with Special Reference to FMCG Industry in Sri Lankan ContextLiyanage, W. H. N. B.; Dissanayake, D. M. R.
2022Impact of In-Store Atmosphere on Consumer Perception at Modern Trade in Sri Lanka: Examine Store Format as Moderating VariableBhagya, R. M. H.; Dissanayake, D. M. R.
2021Impact of Product Attributes on Buying Decisions within the Moderating Impact of Social Media Advertising: A Study on State Made Wooden Furnitures in Sri LankaRodrigo, N. A. B. P. L.; Dissanayake, D. M. R.
Showing results 1 to 20 of 36  next >