Digital Repository: Browsing DSpace

Browsing by Author Chovancova, M.

Jump to: 0-9 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
or enter first few letters:

Showing results 1 to 6 of 6

Issue Date	Title	Author(s)
2011	Antecedents of Customer Base Brand Equity: Empirical Evidence from Beer Industry in Sri Lanka	Wanninayake, W.M.C.B.; Chovancova, M.
2012	Exploring the Impact of Consumer Impulsiveness on Cognitive Dissonance: An Empirical Study	Wanninayake, W.M.C.B.; Chovancova, M.
2012	Exploring the Impact of CRM Strategies on Customer Loyalty: With Special Reference to State-owned Commercial Banks in Sri Lanka	Wanninayake, W.M.C.B.; Chovancova, M.
2011	Impact of Advertising Appeals on Brand Loyalty: Special reference to the Commercial banking Industry in Sri Lanka	Wanninayake, W.M.C.B.; Chovancova, M.
2012	The Impact of Brand Personality on Customer Patronizing Behavior: with special reference to the supermarket industry in Sri Lanka	Wanninayake, W.M.C.B.; Chovancova, M.
2011	Motivation for buying branded items: a cross country application of Maslows hierarchy of needs in consumer decision making	De Alwis, A.C.; Chovancova, M.; Asamoah, M.E.; Samarakoon, S.A.K.A.; Guo, Y.

Showing results 1 to 6 of 6