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Browsing by Author Chin, Thoo Ai
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Showing results 1 to 20 of 25
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Issue Date
Title
Author(s)
2021
Artificial Intellegence and Porter's Five Forces: An Integration
Wen, Chue Kar
;
Shan, Lom Hui
;
Adeline, Y. L.
;
Chin, Thoo Ai
2021
Designing Social Media Brand Communication Strategies to Enhance Brand Equity of an Electronic Components Retailer
Chin, Thoo Ai
;
Syapri, Fitri Nurliza
;
Sulaiman, Zuraidah
;
Shan, Lom Hui
2021
Digital Wallet Adoption During Covid-19 Pandemic
Wan Qi, Lee
;
Chin, Thoo Ai
2021
E-Service Quality of Online Banking and its Influence on Customer Satisfaction: The Case of Bank Islam Malaysia Berhad (BIMB)
Azman, Nur Fazira
;
Mas'od, Adaviah
;
Chin, Thoo Ai
;
Sulaiman, Zuraidah
2021
Effect of Reference Price toward Customer Purchase Intention on Frozen Food: A Case Study at Restaurant Vegetarian
Qing, Teo Kar
;
Mas'od, Adaviah
;
Sulaiman, Zuraidah
;
Chin, Thoo Ai
;
Zakuan, Norhayati
2021
The Effect of Supply Chain Risk Management Practices on Supply Chain Resilience and Performance
Min, Liu
;
Chin, Thoo Ai
2021
The Effect of Supply Chain Risk Management Practices on Supply Chain Resilience and Performance
Min, Liu
;
Chin, Thoo Ai
2021
Extended Theory of Planned Behavior for Green Purchase Intention
Wei, Loh Shi
;
Chin, Thoo Ai
2021
Factors Affecting Online Purchase Intention of Electronic Products
Chin, Thoo Ai
;
Kai, Liew Jing
;
Muharam, Farrah Merlinda
2021
The Impact of Brand Equity on Purchase Intention toward HERMS C Enterprise
Qing, eo Kar T
;
Mas'Od, Adaviah
;
Sulaiman, Zuraidah
;
Chin, Thoo Ai
;
Zakuan, Norhayati
2021
The Implementation of Social Media Interaction toward Brand Awareness and Brand Image for a Pastry Shop
Chin, Thoo Ai
;
Ying, Yap Kai
;
Pheng, Hang See
;
Sulaiman, Zuraidah
2021
Implementing Social Media Efforts and Engagement to Increase Brand Equity and Purchase Intention of a Telecommunication Service Provider
Chin, Thoo Ai
;
Ying, Lim Seow
;
Muharam, Farrah Merlinda
;
Farrah, Merlinda
2021
Investigate Website Quality and E-Trust for Online Booking Implementation
Chin, Thoo Ai
;
Segaran, Subhass Sandran
;
Sulaiman, Zuraidah
;
Mas'Od, Adaviah
2021
Marketing Mix Strategies to Increase Purchase Intention of a Plumbing and Maintenance Service Provider
Chin, Thoo Ai
;
Azman, Muhammad Faiz Bin
;
Mas'Od, Adaviah
;
Zakuan, Norhayati
2021
Marketing Remedies to Increase the Purchase Intention of a Robotics Academy Centre
Chin, Thoo Ai
;
Quan, Woon Zeng
;
Tat, Huam Hon
;
Shan, Lom Hui
2021
Measuring Customer Satisfaction for Courier Services Using SERVPERF: A Case Study of Ninja Van
Saim, Siti Amira
;
Mas'od, Adaviah
;
Chin, Thoo Ai
;
Sulaiman, Zuraidah
;
Zakuan, Norhayati
2021
The Mediation Impact of Supply Chain Risk Management on the Relationship between Supply Chain Integration and Supply Chain Performance
Duoming, Huang
;
Chin, Thoo Ai
2021
Mobile Users Information Privacy Concern in Malaysia: Extended Ducoffe Advertising Value Model
Shan, Lom Hui
;
Chin, Thoo Ai
;
Yeik, Koay Kian
;
Sin, Tiong Jia
2021
The Moderating Effect of Celebrity Endorsement on the Relationship between Browsing and Impulse Buying Behavior
Yanzhou, Wu
;
Chin, Thoo Ai
2021
Perceived Enjoyment, Impulse Buying Tendency and Gamification Factors in E-Commerce Sites
Kadir, Muhammad Farhan Izzuddin Abd
;
Sulaiman, Zuraidah
;
Chin, Thoo Ai
;
Mas'od, Adaviah