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Issue DateTitleAuthor(s)
2021Artificial Intellegence and Porter's Five Forces: An IntegrationWen, Chue Kar; Shan, Lom Hui; Adeline, Y. L.; Chin, Thoo Ai
2021Designing Social Media Brand Communication Strategies to Enhance Brand Equity of an Electronic Components RetailerChin, Thoo Ai; Syapri, Fitri Nurliza; Sulaiman, Zuraidah; Shan, Lom Hui
2021Digital Wallet Adoption During Covid-19 PandemicWan Qi, Lee; Chin, Thoo Ai
2021E-Service Quality of Online Banking and its Influence on Customer Satisfaction: The Case of Bank Islam Malaysia Berhad (BIMB)Azman, Nur Fazira; Mas'od, Adaviah; Chin, Thoo Ai; Sulaiman, Zuraidah
2021Effect of Reference Price toward Customer Purchase Intention on Frozen Food: A Case Study at Restaurant VegetarianQing, Teo Kar; Mas'od, Adaviah; Sulaiman, Zuraidah; Chin, Thoo Ai; Zakuan, Norhayati
2021The Effect of Supply Chain Risk Management Practices on Supply Chain Resilience and PerformanceMin, Liu; Chin, Thoo Ai
2021The Effect of Supply Chain Risk Management Practices on Supply Chain Resilience and PerformanceMin, Liu; Chin, Thoo Ai
2021Extended Theory of Planned Behavior for Green Purchase IntentionWei, Loh Shi; Chin, Thoo Ai
2021Factors Affecting Online Purchase Intention of Electronic ProductsChin, Thoo Ai; Kai, Liew Jing; Muharam, Farrah Merlinda
2021The Impact of Brand Equity on Purchase Intention toward HERMS C EnterpriseQing, eo Kar T; Mas'Od, Adaviah; Sulaiman, Zuraidah; Chin, Thoo Ai; Zakuan, Norhayati
2021The Implementation of Social Media Interaction toward Brand Awareness and Brand Image for a Pastry ShopChin, Thoo Ai; Ying, Yap Kai; Pheng, Hang See; Sulaiman, Zuraidah
2021Implementing Social Media Efforts and Engagement to Increase Brand Equity and Purchase Intention of a Telecommunication Service ProviderChin, Thoo Ai; Ying, Lim Seow; Muharam, Farrah Merlinda; Farrah, Merlinda
2021Investigate Website Quality and E-Trust for Online Booking ImplementationChin, Thoo Ai; Segaran, Subhass Sandran; Sulaiman, Zuraidah; Mas'Od, Adaviah
2021Marketing Mix Strategies to Increase Purchase Intention of a Plumbing and Maintenance Service ProviderChin, Thoo Ai; Azman, Muhammad Faiz Bin; Mas'Od, Adaviah; Zakuan, Norhayati
2021Marketing Remedies to Increase the Purchase Intention of a Robotics Academy CentreChin, Thoo Ai; Quan, Woon Zeng; Tat, Huam Hon; Shan, Lom Hui
2021Measuring Customer Satisfaction for Courier Services Using SERVPERF: A Case Study of Ninja VanSaim, Siti Amira; Mas'od, Adaviah; Chin, Thoo Ai; Sulaiman, Zuraidah; Zakuan, Norhayati
2021The Mediation Impact of Supply Chain Risk Management on the Relationship between Supply Chain Integration and Supply Chain PerformanceDuoming, Huang; Chin, Thoo Ai
2021Mobile Users Information Privacy Concern in Malaysia: Extended Ducoffe Advertising Value ModelShan, Lom Hui; Chin, Thoo Ai; Yeik, Koay Kian; Sin, Tiong Jia
2021The Moderating Effect of Celebrity Endorsement on the Relationship between Browsing and Impulse Buying BehaviorYanzhou, Wu; Chin, Thoo Ai
2021Perceived Enjoyment, Impulse Buying Tendency and Gamification Factors in E-Commerce SitesKadir, Muhammad Farhan Izzuddin Abd; Sulaiman, Zuraidah; Chin, Thoo Ai; Mas'od, Adaviah
Showing results 1 to 20 of 25  next >