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Browsing by Author Bandara, B.S.S.U.
Showing results 1 to 14 of 14
Issue Date | Title | Author(s) |
2016 | The Effect of Brand Image on Men’s Purchasing Intention; With Special Reference to Sportswear Products in Sri Lanka. | Chathuranaga, A.A.D.K.; Bandara, B.S.S.U. |
2017 | The effect of green brand image on the behavioral intentions of the customers with special reference to the hotel industry in Sri Lanka. | Perera, W.S.M.; Bandara, B.S.S.U. |
2017 | Factors Impact on Brand Loyalty with Special Reference to the FMCG Sector in Sri Lanka | Dulanthi, K.K.D.R.; Bandara, B.S.S.U. |
2021 | Green Advertising Appeals of Social Media Platforms on Green Purchasing Intention | Kulasekara, Shalini; Gayathree, Poornima K.; Bandara, B.S.S.U. |
2017 | The Impact of Brand Equity towards the Brand Loyalty with Special Reference to Hotel Industry in Sri Lanka | Keerthisoma, S.U.; Bandara, B.S.S.U. |
2016 | The Impact of Celebrity Endorsement on Consumer Purchasing Intention . | Senarathne, B.G.S.; Bandara, B.S.S.U. |
2016 | Impact of Celebrity Endorsement towards Brand Equity: With Special Reference to Carbonated Soft Drinks Brands. | Costa, M.P.C.; Bandara, B.S.S.U. |
2017 | The Impact of Consumers’ Belief Factors Affecting on Attitude towards Online Advertising. | Katukurunda, S.G.; Bandara, B.S.S.U. |
2017 | The Impact of Customer Perception on Purchasing Intention of Banking Industry in Sri Lanka. | Rohan, G.R.; Bandara, B.S.S.U. |
2015 | Impact of Multichannel Brand Trust on Behavioral Intention | Bandara, B.S.S.U. |
2017 | The Impact of Product Portfolio Composition on Corporate Brand in FMCG Industry; with Special Reference to Sri Lanka | Dias, K.M.G.M.H.; Bandara, B.S.S.U. |
2017 | An Investigation of Factors Influencing Customer Purchase Intention of FMCG Products with Special Reference to Growing Up Milk Powder. | Weerakkody, S.A.A.; Bandara, B.S.S.U. |
2015 | Learning through Failures Case of Reviewing Strategy & Execution Yamaha - Out Board Market (OBM Market) | Dissanayake, D.M.R.; Bandara, B.S.S.U. |
2017 | Service Quality and Patients’ Satisfaction (With Special Reference to Hemas Capital Hospital (Pvt) Ltd Thalawathugoda | Kumara, Y.P.D.; Bandara, B.S.S.U. |