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Browsing by Author Bandara, B.S.S.U.

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Showing results 1 to 14 of 14
Issue DateTitleAuthor(s)
2016The Effect of Brand Image on Men’s Purchasing Intention; With Special Reference to Sportswear Products in Sri Lanka.Chathuranaga, A.A.D.K.; Bandara, B.S.S.U.
2017The effect of green brand image on the behavioral intentions of the customers with special reference to the hotel industry in Sri Lanka.Perera, W.S.M.; Bandara, B.S.S.U.
2017Factors Impact on Brand Loyalty with Special Reference to the FMCG Sector in Sri LankaDulanthi, K.K.D.R.; Bandara, B.S.S.U.
2021Green Advertising Appeals of Social Media Platforms on Green Purchasing IntentionKulasekara, Shalini; Gayathree, Poornima K.; Bandara, B.S.S.U.
2017The Impact of Brand Equity towards the Brand Loyalty with Special Reference to Hotel Industry in Sri LankaKeerthisoma, S.U.; Bandara, B.S.S.U.
2016The Impact of Celebrity Endorsement on Consumer Purchasing Intention .Senarathne, B.G.S.; Bandara, B.S.S.U.
2016Impact of Celebrity Endorsement towards Brand Equity: With Special Reference to Carbonated Soft Drinks Brands.Costa, M.P.C.; Bandara, B.S.S.U.
2017The Impact of Consumers’ Belief Factors Affecting on Attitude towards Online Advertising.Katukurunda, S.G.; Bandara, B.S.S.U.
2017The Impact of Customer Perception on Purchasing Intention of Banking Industry in Sri Lanka.Rohan, G.R.; Bandara, B.S.S.U.
2015Impact of Multichannel Brand Trust on Behavioral IntentionBandara, B.S.S.U.
2017The Impact of Product Portfolio Composition on Corporate Brand in FMCG Industry; with Special Reference to Sri LankaDias, K.M.G.M.H.; Bandara, B.S.S.U.
2017An Investigation of Factors Influencing Customer Purchase Intention of FMCG Products with Special Reference to Growing Up Milk Powder.Weerakkody, S.A.A.; Bandara, B.S.S.U.
2015Learning through Failures Case of Reviewing Strategy & Execution Yamaha - Out Board Market (OBM Market)Dissanayake, D.M.R.; Bandara, B.S.S.U.
2017Service Quality and Patients’ Satisfaction (With Special Reference to Hemas Capital Hospital (Pvt) Ltd ThalawathugodaKumara, Y.P.D.; Bandara, B.S.S.U.
Showing results 1 to 14 of 14