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Browsing by Author Bandara, B. S. S. U.
Showing results 1 to 5 of 5
Issue Date | Title | Author(s) |
2022 | Impact of Advertising Appeals on Consumer Purchase Intention in Mobile Telecommunication Sector: with Special Reference to Youth Segment in Sri Lanka | Gunawardana, N. D. D.; Bandara, B. S. S. U. |
2022 | Impact of Consumer Sales Promotions on Consumer Impulsive Buying Behavior in Modern Trade Outlets in Western Province, Sri Lanka | Eranga, M. K.; Bandara, B. S. S. U. |
2022 | Impact of Emotional Appeal Advertising on Consumer Brand Relationship of Vicenarians (20-29 aged) with Special Reference to FMCG Sector in Sri Lanka; Mediating Factor Attitude towards Advertisement | Amunugama, G. N.; Bandara, B. S. S. U. |
2022 | Impact of Instagram’s Product Reviews on Consumer Purchase Intention of Cosmetic Industry with Special Reference to Youth in Western Province | Kamburugoda, K. D. G.; Bandara, B. S. S. U. |
2022 | Impact of Loyalty Program Benefits on Brand Loyalty: with Special Reference to Dialog Axiata Company in Colombo District | Kolabage, D. R. N.; Bandara, B. S. S. U. |