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Browsing by Author Weerasiri, S.
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Showing results 2 to 4 of 4
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Issue Date
Title
Author(s)
2010
Effect of promoting country of origin as an ethnocentric appeal in developing local brands: special Reference to telecommunication industry of Sri Lanka
Weerasiri, S.
;
Dissanayake, D.M.R.
2016
Empirical Study on the Impact of Celebrity Endorsement on Purchasing Decision in Cosmetics and Personal Care Products Industry
Munasinghe, U.
;
Weerasiri, S.
2016
The Impact of Social Media Advertising on Customer Adaptation towards Online Purchasing: With Special Reference to Fashion Wear Industry in Sri Lanka
Perera, N.U.
;
Weerasiri, S.