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Browsing by Author Weerasiri, S.
Showing results 1 to 4 of 4
Issue Date | Title | Author(s) |
2017 | Celebrity Endorsement and Consumer Buying Intention With Relation to the Television Advertisement for Perfumes | Priyankara, R.; Weerasiri, S.; Dissanayaka, R.; Jinadasa, M. |
2010 | Effect of promoting country of origin as an ethnocentric appeal in developing local brands: special Reference to telecommunication industry of Sri Lanka | Weerasiri, S.; Dissanayake, D.M.R. |
2016 | Empirical Study on the Impact of Celebrity Endorsement on Purchasing Decision in Cosmetics and Personal Care Products Industry | Munasinghe, U.; Weerasiri, S. |
2016 | The Impact of Social Media Advertising on Customer Adaptation towards Online Purchasing: With Special Reference to Fashion Wear Industry in Sri Lanka | Perera, N.U.; Weerasiri, S. |