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Browsing by Author Wanninayake, W.M.C.B.

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Issue DateTitleAuthor(s)
2009Impact of the celebrity endorsements on consumer buying behaviorsWeerasiri, R.A.S.; Wanninayake, W.M.C.B.
2007The impact of visual merchandizing on consumer store choice decisions in Sri Lankan SupermarketsWanninayake, W.M.C.B.; Randiwela, P.
2008Influential factors to effectiveness of physical distribution: an empirical study in Sri Lankan footwear industryMendis, A.; Wanninayake, W.M.C.B.
2017Investigate the influence of In-Store atmosphere on Customer Patronage Intention towards Supermarkets in Western Province.Fernando, D.V.M.; Wanninayake, W.M.C.B.
2006The marketing trends of Sri Lankan tea exportationWanninayake, W.M.C.B.; Dissanayake, D.M.R.
2009Positioning Sri Lankan tea in a value added domain- Challenges and possible strategiesDissanayake, D.M.R.; Wanninayake, W.M.C.B.
2013Pricing economic value of organic rice under dichotomous choice framework: An environmental perspectiveWanninayake, W.M.C.B.; Shantha, A.A.
2016The Relationship between Emotional Appeal Advertisement and Brand Trust: A study in Private Sector Commercial Banks in Sri LankaMutugala, J.; Wanninayake, W.M.C.B.
2016Study on Association in between Store Personality and Consumer Brand Loyalty (with especial reference to Fashion Retail industry in Sri Lanka).Peramuna, N.D.; Wanninayake, W.M.C.B.
2015A Study on Brand Equity Antecedents on Purchasing Intention for Application Based Cement (ABC) Brands in Sri LankaWijethilake, P.K.P.N.; Wanninayake, W.M.C.B.
2021Technology Orientation and its Impact on Consumer Brand Equity with Mediating Effect of Innovation and Moderating Effect of Technological Readiness: With Reference to Modern Trade Industry in Colombo, Sri LankaLiyanage, O.N.N.; Wanninayake, W.M.C.B.; Wickramasinghe, C.N.
2020Tourists’ Destination Loyalty is leading for Perceived Sustainable Tourism (Reference to Tourists’ Cultural Destinations in Sri Lanka)Udurawana, Y.M.W.G.P.K.; Wanninayake, W.M.C.B.; Laksiri, W.M.R.; Puwanenthiren, P.
Showing results 38 to 49 of 49 < previous