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Browsing by Author Wanninayake, W.M.C.B.
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Showing results 28 to 47 of 49
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Issue Date
Title
Author(s)
2021
Impact of Corporate Brand Identity on Customer Store Loyalty towards Retail Fashion Industry in Western Province of Sri Lanka. The Mediating Effect of Brand Citizenship Behavior
Hansamali, Teshala
;
Wanninayake, W.M.C.B.
2011
The Impact of Customer Relationship Management Strategies on Customer Brand Loyalty in Telecommunication Industry, Sri Lanka
Randeni, R.K.S.P.
;
Wanninayake, W.M.C.B.
2016
The Impact Of E- Service Quality on Creating Brand Loyalty in Telecommunication Services: in The Case of Dialog Axiata PLC.
Sewwandi, W.A.T.
;
Wanninayake, W.M.C.B.
2006
The impact of In-store environment on consumer store choice decisions in Sri Lankan supermarkets
Wanninayake, W.M.C.B.
;
Dissanayake, D.M.R.
2015
Impact of Key Purchasing Determinants on Purchase Intention of Hybrid Vehicle Brands in Sri Lanka, an Empirical Study
Karunanayake, R.K.T.
;
Wanninayake, W.M.C.B.
2007
The Impact of Packaging on Customer Buying Decisions: with Special Reference to the Fast Moving Consumer Goods (FMCG) Sector in Sri Lanka
Mendis, A.
;
Wanninayake, W.M.C.B.
2017
The Impact of Packaging on Purchasing Decision with Special Reference to Dairy Brands in Sri Lanka
Subothini, S.
;
Wanninayake, W.M.C.B.
2021
Impact of Social Media eWoM on Purchasing Intention of Sri Lankan Fast Food Restaurants Industry: A Study among Facebook Users
Wijesinghe, M. P.
;
Wanninayake, W.M.C.B.
2021
Impact of Social Media Influencers on Consumer Brand Relationship and Online Purchase Intention: A Conceptual Review
Jayasinghe, D.T.
;
Wanninayake, W.M.C.B.
2021
Impact of Social Media Influencers on Consumer Brand Relationship of Branded Fashion in SL with Moderating Role of Consumer Innovativeness
Jayasinghe, Darshana T.
;
Wanninayake, W.M.C.B.
2009
Impact of the celebrity endorsements on consumer buying behaviors
Weerasiri, R.A.S.
;
Wanninayake, W.M.C.B.
2007
The impact of visual merchandizing on consumer store choice decisions in Sri Lankan Supermarkets
Wanninayake, W.M.C.B.
;
Randiwela, P.
2008
Influential factors to effectiveness of physical distribution: an empirical study in Sri Lankan footwear industry
Mendis, A.
;
Wanninayake, W.M.C.B.
2017
Investigate the influence of In-Store atmosphere on Customer Patronage Intention towards Supermarkets in Western Province.
Fernando, D.V.M.
;
Wanninayake, W.M.C.B.
2006
The marketing trends of Sri Lankan tea exportation
Wanninayake, W.M.C.B.
;
Dissanayake, D.M.R.
2009
Positioning Sri Lankan tea in a value added domain- Challenges and possible strategies
Dissanayake, D.M.R.
;
Wanninayake, W.M.C.B.
2013
Pricing economic value of organic rice under dichotomous choice framework: An environmental perspective
Wanninayake, W.M.C.B.
;
Shantha, A.A.
2016
The Relationship between Emotional Appeal Advertisement and Brand Trust: A study in Private Sector Commercial Banks in Sri Lanka
Mutugala, J.
;
Wanninayake, W.M.C.B.
2016
Study on Association in between Store Personality and Consumer Brand Loyalty (with especial reference to Fashion Retail industry in Sri Lanka).
Peramuna, N.D.
;
Wanninayake, W.M.C.B.
2015
A Study on Brand Equity Antecedents on Purchasing Intention for Application Based Cement (ABC) Brands in Sri Lanka
Wijethilake, P.K.P.N.
;
Wanninayake, W.M.C.B.