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Browsing by Author Wanninayake, W.M.C.B.

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Issue DateTitleAuthor(s)
2017The Impact of Brand Personality on Purchasing Intension: A Study on Passenger Car Market in Sri LankaWeerasinghe, K.G.S.K.; Wanninayake, W.M.C.B.
2016The impact of celebrity endorsement on purchasing intention with special reference to malted milk powder market in Sri Lanka.Ranasinghe, R.A.C.P.; Wanninayake, W.M.C.B.
2021Impact of Corporate Brand Identity on Customer Store Loyalty towards Retail Fashion Industry in Western Province of Sri Lanka. The Mediating Effect of Brand Citizenship BehaviorHansamali, Teshala; Wanninayake, W.M.C.B.
2011The Impact of Customer Relationship Management Strategies on Customer Brand Loyalty in Telecommunication Industry, Sri LankaRandeni, R.K.S.P.; Wanninayake, W.M.C.B.
2016The Impact Of E- Service Quality on Creating Brand Loyalty in Telecommunication Services: in The Case of Dialog Axiata PLC.Sewwandi, W.A.T.; Wanninayake, W.M.C.B.
2006The impact of In-store environment on consumer store choice decisions in Sri Lankan supermarketsWanninayake, W.M.C.B.; Dissanayake, D.M.R.
2015Impact of Key Purchasing Determinants on Purchase Intention of Hybrid Vehicle Brands in Sri Lanka, an Empirical StudyKarunanayake, R.K.T.; Wanninayake, W.M.C.B.
2007The Impact of Packaging on Customer Buying Decisions: with Special Reference to the Fast Moving Consumer Goods (FMCG) Sector in Sri LankaMendis, A.; Wanninayake, W.M.C.B.
2017The Impact of Packaging on Purchasing Decision with Special Reference to Dairy Brands in Sri LankaSubothini, S.; Wanninayake, W.M.C.B.
2021Impact of Social Media eWoM on Purchasing Intention of Sri Lankan Fast Food Restaurants Industry: A Study among Facebook UsersWijesinghe, M. P.; Wanninayake, W.M.C.B.
2021Impact of Social Media Influencers on Consumer Brand Relationship and Online Purchase Intention: A Conceptual ReviewJayasinghe, D.T.; Wanninayake, W.M.C.B.
2021Impact of Social Media Influencers on Consumer Brand Relationship of Branded Fashion in SL with Moderating Role of Consumer InnovativenessJayasinghe, Darshana T.; Wanninayake, W.M.C.B.
2009Impact of the celebrity endorsements on consumer buying behaviorsWeerasiri, R.A.S.; Wanninayake, W.M.C.B.
2007The impact of visual merchandizing on consumer store choice decisions in Sri Lankan SupermarketsWanninayake, W.M.C.B.; Randiwela, P.
2008Influential factors to effectiveness of physical distribution: an empirical study in Sri Lankan footwear industryMendis, A.; Wanninayake, W.M.C.B.
2017Investigate the influence of In-Store atmosphere on Customer Patronage Intention towards Supermarkets in Western Province.Fernando, D.V.M.; Wanninayake, W.M.C.B.
2006The marketing trends of Sri Lankan tea exportationWanninayake, W.M.C.B.; Dissanayake, D.M.R.
2009Positioning Sri Lankan tea in a value added domain- Challenges and possible strategiesDissanayake, D.M.R.; Wanninayake, W.M.C.B.
2013Pricing economic value of organic rice under dichotomous choice framework: An environmental perspectiveWanninayake, W.M.C.B.; Shantha, A.A.
2016The Relationship between Emotional Appeal Advertisement and Brand Trust: A study in Private Sector Commercial Banks in Sri LankaMutugala, J.; Wanninayake, W.M.C.B.
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