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Browsing by Author Kumara, D.W.
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Showing results 2 to 8 of 8
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Issue Date
Title
Author(s)
2016
The Impact of Advertising Appeals on Customer Purchase Intention with Special Reference to Fast Moving Consumer Goods ( FMCG) in Sri Lanka.
Perera, J.I.U.
;
Kumara, D.W.
2016
The Impact of Advertising Appeals on Customer Purchase Intention with Special Reference to Supermarket Chain in Sri Lanka.
Wierathne, N.C.I.
;
Kumara, D.W.
2016
Impact of Television Advertising on Youth Female Purchasing Decisions with Special Reference to Fairness Cream Products .1st Student Research Conference on Marketing (SRCM), Department of Marketing Management, University of Kelaniya, Kelaniya. p 46.
Kariyawasam, K.I.S.S.
;
Kumara, D.W.
2016
Impact of TV Advertisement on Customer Purchasing Intention: A Study of Fast Moving Consumer Goods (FMCG) Industry with special reference to Biscuit Products.
Amakara, M.H.R.
;
Kumara, D.W.
2016
The Impact of TV Advertising on Consumer Buying Decision with Special Reference to Soft Drinks Industry in Sri Lanka.
Jayathunga, D. D.T.N.
;
Kumara, D.W.
2015
The Impact of Visual Merchandising on Impulsive Buying Decision: A Study Based on Super Market Industry in Sri Lanka
Sandamali, W.A.L.
;
Kumara, D.W.
2019
Internal Marketing and Brand Commitment: An Empirical Review on Employee Perspective in Services Sector
Kumara, D.W.
;
Dissanayake, D.M.R.