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Browsing by Author Dissanayake, D.M.R.

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Issue DateTitleAuthor(s)
2021Influence of Perceived Quality and Brand Awareness on Brand Loyalty: Examining the Mediating Role of Brand Trust within Biscuit Industry in Sri LankaAkarawita, G. Sachintha; Dissanayake, D.M.R.
2019Internal Marketing and Brand Commitment: An Empirical Review on Employee Perspective in Services SectorKumara, D.W.; Dissanayake, D.M.R.
2007Involvement of Personnel Endorsements for Building Brand Preference: A Study in FMCG SectorWeerasiri, R.A.S.; Dissanayake, D.M.R.
2017An islandwide hospital based epidemiological survey of haemoglobinopathies and an assessment of standards of care in 23 centresPremawardhena, A.P.; Mudiyanse, R.M.; Jifri, M.N.; Nelumdeniya, U.B.P.; Silva, D.P.S.I.; Nizri, A.H.M.; Rajiyah, M.O.F.; de Silva, T.U.N.; Pushpakumara, K.R.C.; Dissanayake, D.M.R.; Jansz, M.; Rifaya, M.I.; Navarathne, N.M.U.S.B.; Arambepola, W.W.M.M.; Thirukumaran, V.; Mendis, D.; Weerasekara, K.P.; de Silva, N.N.; Vaidyanatha, U.S.de.S.; Mettananda, D.S.G.; Oliveri, N.F.; Weatherall, D.J.
2015Learning through Failures Case of Reviewing Strategy & Execution Yamaha - Out Board Market (OBM Market)Dissanayake, D.M.R.; Bandara, B.S.S.U.
2006The marketing trends of Sri Lankan tea exportationWanninayake, W.M.C.B.; Dissanayake, D.M.R.
2017Perceived effectiveness of celebrity endorsement on Perceived Brand Evaluation in the Scope of Services Sector: A Review PaperKoththagoda, K.C.; Dissanayake, D.M.R.
2019Perceived Trust of E-Services, Perceived Usefulness and Adoption of E-Banking in the Context of Sri Lankan Private Sector Banks: A Relational StudyNayanajith, D.A.G.; Dissanayake, D.M.R.; Weerasiri, R.A.S.; Damunupola, K.A.
2009Positioning Sri Lankan tea in a value added domain- Challenges and possible strategiesDissanayake, D.M.R.; Wanninayake, W.M.C.B.
2016Potential of Tea Tourism in Sri Lanka: A Review of Managerial Implications and Research DirectionsKoththagoda, K.C.; Dissanayake, D.M.R.
2015Relationship between Celebrity Endorsement and Brand Attitude: With Reference to Financial Services Sector Brands in Sri LankaDissanayake, D.M.R.; Ismail, N.
2016Relationship between Perceived Brand Equity and Purchase Intention of Life Insurance Brands in Sri Lanka: A Concept PaperGunawardane, N.; Munasinghe, A.; Dissanayake, D.M.R.
2020Review On Advertising Creativity, Brand Personality And Celebrity PersonalityJinadasa, M.; Perera, R.P.; Dissanayake, D.M.R.; Weerakoon, R.
2015Role of brand identity in developing global brands: a literature based review on case comparison between apple iPhone vs Samsung smartphone brandsDissanayake, D.M.R.; Amarasuriya, T.
2016The Role of Organizational Creativity towards Innovations: A Conceptual Review on Services Sector Research DirectionsDissanayake, D.M.R.; Wastantha, H.L.N.; Jinadasa, M.P.K.
2017The Role of Organizational Creativity Towards Innovations: A Conceptual Review on Services Sector Research DirectionsDissanayake, D.M.R.; Wastantha, H.L.N.; Jinadasa, M.P.K.
2010Service Failures and Customer Switching Behavior of Mobile Communication ServicesDissanayake, D.M.R.
2020Strategic Imperatives for the Post Covid-19 Era: With Special Focus on Sri Lankan IndustriesRajaratnam, R.A.; Medis, A. P.; Dissanayake, D.M.R.
2014A study of snake bite among children presenting to a paediatric ward in the main Teaching Hospital of North Central province of Sri LankaKarunanayake, R.K.; Dissanayake, D.M.R.; Karunanayake, A.L.
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