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Browsing by Author Chovancova, M.
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Showing results 4 to 6 of 6
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Issue Date
Title
Author(s)
2011
Impact of Advertising Appeals on Brand Loyalty: Special reference to the Commercial banking Industry in Sri Lanka
Wanninayake, W.M.C.B.
;
Chovancova, M.
2012
The Impact of Brand Personality on Customer Patronizing Behavior: with special reference to the supermarket industry in Sri Lanka
Wanninayake, W.M.C.B.
;
Chovancova, M.
2011
Motivation for buying branded items: a cross country application of Maslows hierarchy of needs in consumer decision making
De Alwis, A.C.
;
Chovancova, M.
;
Asamoah, M.E.
;
Samarakoon, S.A.K.A.
;
Guo, Y.