Browsing by Subject Gamification, Marketing, Modern-trade retail, Technology
Showing results 1 to 1 of 1
Issue Date | Title | Author(s) |
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2020 | Demystifying the concept of IoT enabled gamification in retail marketing: An exploratory study | Jayasooriya, Shalini; Alles, Tharindhie; Thelijjagoda, Samantha |