Browsing by Subject : Brand Association, Brand Awareness, Brand Equity, Brand Loyalty, Confirmatory Factor Analysis, Customer Satisfaction, Perceived Quality
Showing results 1 to 1 of 1
Issue Date | Title | Author(s) |
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2021 | Creating Customer Satisfaction among the Millennials: Does Brand Equity Matter? | Chacko, Pearly Saira; Ramanathan, Hareesh N |