Browsing by Subject Elaboration Likelihood Model, Instagram, Purchase Intention, Social Media, Source Credibility, Structural Equation Modelling, Video Advertisement
Showing results 1 to 1 of 1
Issue Date | Title | Author(s) |
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2021 | The Role of Social Media Influencers on Purchase Intention: The Moderating Effect of Brand Familiarity | Kareem, Shaply Abdul; Venugopal, Pulidindi |