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Issue DateTitleAuthor(s)
2017Impact of Brand Equity towards Purchase Intention: With Special Reference to Comfort Fabric Conditioner Brand in Sri LankaDissanayake, Y.M.H.R.K.; Fernando, P.M.P.
2015Impact of Brand Equity towards Purchasing Desition: A Situation on Mobile Telecommunication Services of Sri LankaGunawardane, N.R.
2017The Impact of Brand Equity towards the Brand Loyalty with Special Reference to Hotel Industry in Sri LankaKeerthisoma, S.U.; Bandara, B.S.S.U.
2022Impact of Brand Experience in Developing Brand Loyalty with Special Reference to Upscale Fine-Dining Restaurants in ColomboMalalarathna, M. A. B. A. U.; Gunawardhana, W. A. D. N. R.
2021Impact of Brand Experience on Brand Equity in the Banking Sector: with Reference to Licensed Commercial Banks in Sri LankaDe Silva, Gayathri; Kumara, D. W.
2021Impact of Brand Experience on Brand Loyalty Behavior Towards Fast Food Brands in Sri Lanka: With Special Reference to Mediating Role of Brand LoveThakshala, R. A. S.; Dissanayake, D. M. R.
2016Impact of Brand Image on Consumer Purchasing Behaviour in Women’s Intimate Market in Sri LankaWeerakoon, L.D.R.; Fernando, P.M.P.
2021Impact of Brand Image on Customer Loyalty Behavior: Examining the Mediating Influence of Customer Satisfaction with Special Reference to Commercial Banks in Sri LankaDasanayake, D. M. I. U.; Dissanayake, D. M. R.
2016Impact of Brand Image on Customer Loyalty in Sri Lankan Hotel IndustryJayasinghe, I.S.; Wijethunga, W.M.H.U.
2021Impact of Brand Image on Customer Patronage Intention: with Special Reference to the Fashion Retail IndustryPriyangika, W. P. R.; Wijesundara, Bimali
2021The Impact of Brand Image on Customer Purchase Intention with Special Reference to Modern Retail Industry in Sri LankaSachini, K. W. T.; Ubayachandra, E. G.
2024Impact of Brand Image on Customer Retention with the Mediating Effect of Customer Satisfaction: Special Reference to Sri Lankan Telecommunication IndustryPrabodya, H. G. K.; Wijenayake, S. I.
2016The Impact of Brand Image to Purchasing Intention towards Motor Car Market in Sri Lanka.Jayathilake, A.V.H.L.; Patabendige, S.S.J.
2017Impact of Brand Knowledge on Consumer Lifetime Value with Special References to Ayurvedic Products in Sri Lanka.Sudharshana, N.A.; Gayathree, D.A.G.P.K.
2017Impact of Brand Loyalty & Customer Retention of HSBC Credit Cards Holders.Dhivagar, M.; Medis, A.
2014The Impact of Brand Loyalty on Buying Behavior of Consumers of LED Television (Case Study to Philips LED TV)Ravindra, P.; Kumarapeli, K.
2021Impact of Brand on Brand Love Examining the Mediation Effect of Brand Trust of Franchised Fast-food Brands in Sri LankaDasanayake, D. M. R. T.; Wijenayake, S. I.
2015Impact of Brand Personality Determinants towards Purchasing Intention: A Study on Branded Umbrella Products in Sri LankaRiyas, M.; Herath, H.M.R.P.
2016Impact of brand personality determinants towards purchasing intention: a study on branded umbrella products in Sri LankaRiyas, M.; Herath, H.M.R.P.
2015Impact of brand personality dimensions towards the consumer’s purchase intension: with special reference on fashion retailers’ private label brands in Sri LankaGunasekera, S.U.N.